Amazon is in advanced negotiations to acquire Israeli AI startup Decart in a deal valued at around $7 billion, according to reports from the Wall Street Journal. The potential acquisition involves a startup that has developed advanced AI capabilities in video editing and robotics training. As reported by the Wall Street Journal, citing people familiar with the matter, the deal discussions are currently ongoing and could proceed if talks don't fall apart or another suitor doesn't emerge. The transaction could be finalized soon, as reported by Business Standard, with talks remaining ongoing between the two technology companies. The negotiations follow Decart's $300 million funding round completed in May at a $4 billion valuation, as reported by Phemex News.
According to Decart's company website, the startup's Lucy model, backed by Nvidia, can edit live video in real time. The company has also developed Oasis, a model that generates simulated environments to train and test robotics and autonomous-driving systems. Decart has developed DOS software, which can help developers speed up AI training and inference workloads by optimizing neural networks to run on specific processors. As reported by SiliconANGLE, this platform compresses the optimization workflow from months to just a couple of weeks, allowing companies to shift AI workloads between different processors if requirements change or chip availability becomes an issue. The startup also develops software that helps optimise AI models for different processors, allowing developers to move workloads between chips more easily.
The acquisition would give Amazon access to technology that helps developers run AI workloads across different chips, complementing its Trainium processors strategy. As reported by Business Standard, AWS gave Decart early access to its Trainium3 chip in 2025, suggesting the two companies had established a relationship before the reported acquisition discussions. Amazon's Trainium processors are designed to support AI model training and compete with hardware from Nvidia, which dominates the market for GPUs. Decart's DOS software could make it easier for AWS customers to use its infrastructure, particularly when companies look to manage computing costs and reduce dependence on a single chip supplier.
According to the Wall Street Journal, Decart was valued at nearly $4 billion in May 2026, citing PitchBook data. This represents a significant increase from the startup's previous valuation, indicating strong growth in the AI sector. The proposed $7 billion valuation would represent a substantial premium to its most recent reported valuation, reflecting investor interest in technology that can help businesses manage the growing cost and complexity of AI computing. The startup has raised more than $400 million from investors, including Sequoia Capital, Benchmark, Radical Ventures, Nvidia Ventures, and Adobe Ventures, as reported by SiliconANGLE.
Amazon isn't the first big AI company to eye Decart. Anthropic, maker of the Claude assistant, reportedly conducted due diligence at approximately $6 billion before abandoning the deal, according to Bloomberg. Decart was founded in 2023 by Israeli engineers Dean and Orian Leitersdorf, who are brothers, and Moshe Shalev. The startup has developed products including Lucy, which supports real-time video editing, and Oasis, which generates simulated environments for applications such as robotics and autonomous-system testing. If completed at the reported valuation, the acquisition would rank among Amazon's largest and underscore the intensifying race for the chips and software powering AI.
