Affle 3i Limited has announced the appointment of Mr. Sameer Sondhi as Chief Executive Officer, North America and Chief Strategic Investments Officer, Developed Markets, effective January 2, 2026. According to the official press release, Mr. Sondhi will be designated as Senior Management Personnel of the company with full-time employment status. Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, welcomed the appointment, stating that "Welcoming Sameer as CEO for North America marks a pivotal milestone in our journey and will elevate our business to even greater heights across developed markets. He brings proven leadership experience, a deep understanding of our business and credible long-term commitment to our vision and culture."
In his dual role, Sondhi will oversee Affle's North American operations and lead the company's strategic investment initiatives, supporting its ambition to drive multi-fold growth in its third decade of operations. According to the latest announcements, his responsibilities will include expanding market reach, deepening relationships with advertisers and partners, and identifying inorganic growth opportunities in mature digital advertising markets. The new CEO expressed his enthusiasm about joining the company, stating "I am excited to join Affle at a defining phase in its growth journey. Affle's strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth." He emphasized his commitment to working closely with leadership teams, partners, and customers to unlock long-term value as the company enters its next expansion phase.
According to the company announcement, Sameer Sondhi brings extensive leadership experience across global adtech and digital media platforms, with a proven track record of scaling revenue in developed markets. Most recently, he held senior positions at Verve, including CEO and Chief Revenue Officer, where he led global strategy, operations, and revenue growth initiatives while strengthening relationships with advertisers, agencies, and publishers worldwide.
Prior to his tenure at Verve, as reported in the press release, Sondhi held senior leadership roles at InMobi, where he contributed to business expansion across multiple regions including North America, Europe, and Asia. His educational background includes a master's degree in Computer Science, providing him with strong technical foundations for his leadership roles in the technology sector.
The appointment has been formally communicated through regulatory channels under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, ensuring full compliance with disclosure requirements. As reported in the official press release titled 'Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America,' the company has maintained transparency standards for senior management appointments and corporate governance requirements.
