Adidas has officially confirmed the layoffs at its India Technology Hub in Gurgaon, with the company stating that it has made the "difficult decision" to reduce roles within its Technology organisation in India. According to the company's statement to Wocult, "We are deeply grateful to our colleagues for their many contributions to Adidas. We are committed to supporting our impacted colleagues with transition assistance during this time." The company emphasized that the changes are intended to "simplify parts of the organisation, strengthen critical capabilities and position Adidas for long-term success as the business and technology environment evolves." In a statement to the media company, Adidas reportedly said it had decided to reduce "a number of roles" within its Technology organisation in India as part of efforts to align its operating model with changing business needs.
The layoffs are estimated to affect 350 or more employees out of a workforce of around 700 at Adidas' India Tech Hub in Gurgaon, representing approximately 45-50% of the total workforce. As reported by Wocult, employees were notified of the layoffs during a town hall meeting on September 15, with departures being implemented in phases. According to people familiar with the matter, employees affected by the layoffs have been divided into two groups. One group received exit letters on September 15, while the second group has been asked to remain with the company until December 15 to complete handovers to colleagues at other technology hubs. Employees in the second group have also been given time to seek another role within the company. Those who do not secure another position by December 15 have reportedly been told that December 15 will be their last working day. The affected employees have been divided into two groups - some received exit letters on the same day while another group has been asked to remain with the company until December 15. Details about the severance package, notice pay or redeployment support have not been confirmed.
According to Wocult's report, the layoffs are expected to include software engineers, data scientists and data engineers. These positions represent key technical roles within the technology hub's operations, indicating a strategic restructuring of the company's technology capabilities in India. The affected employees are expected to complete handovers to colleagues at other technology hubs while also looking for other roles within the organisation. The India Technology Hub currently employs around 700 employees, making the layoffs a substantial restructuring of the facility's operations. The Gurugram office houses Adidas' local marketing organisation as well as one of its Global Engineering Tech Hubs, while the company has also expanded its operations in India in recent years, including opening a Global Business Services centre in Chennai in 2024. Despite the technology job cuts, Adidas said India remains a strategically important market for the company, with the company stating that "India remains a strategically important market for adidas, and our Technology Hub continues to play a critical role in enabling the company's growth, innovation, and digital transformation ambitions."
Adidas is not alone in implementing technology-related layoffs in India, as tech job cuts have accelerated in 2026 driven by enterprise restructuring around artificial intelligence (AI), automation and shifting capital towards cloud infrastructure. According to Business Standard, Oracle has slashed thousands of roles in India, including major rounds in earlier 2026 and a fresh round in September 2026 affecting mid-to-senior-level staff. PayPal has also reduced its workforce, cutting nearly 4% of its India workforce. Headcounts across major IT firms have faced compression as routine coding roles have given way to automated workflows. Global technology firms including Amazon, Uber, Meta and Flipkart have implemented job cuts affecting hundreds to thousands of roles across Bengaluru, Hyderabad and Chennai. The World Economic Forum's Future of Jobs Report 2025 found that 41% of surveyed employers planned to reduce their workforce as AI automated certain tasks, while 77% planned to upskill employees in response to AI adoption.
