The men's jewellery market has demonstrated remarkable resilience, registering 30% growth last year and tripling since 2020. According to reports from The Hindu BusinessLine, men now account for 15% of the total jewellery market valued at ₹8.70 lakh crore, moving beyond their traditional role as wedding-only purchasers. The evolution has been so significant that men's collections were competing for shelf space at the annual IGI D Show 2026 in Goa, showcasing the growing demand for fashion-forward jewellery among male consumers.
As reported by The Hindu BusinessLine, the growth is attributed to several key factors including the democratisation of wealth and self-indulgence among next-generation business owners, particularly in smaller towns. Modern grooms are drawing inspiration from recent period films to wear high-value items such as necklaces, heavy gold bracelets, and statement brooches. Industry veteran Ashok Minawala noted that families are actively including men's trousseau sets alongside bridal sets, while peer pressure in smaller towns from neighbours wearing smart earrings and flashy necklaces is driving sales. The trend is catching up across all market segments, from metros to smallest towns where men's recognition comes from their appearance.
According to Ashraf Motiwala, Managing Director of AS Motiwala Fine Jewellery, Bollywood endorsements are playing a crucial role in the boom. As reported by The Hindu BusinessLine, leading filmstars including Shah Rukh Khan, Ranbir Kapoor, Kartik Aaryan, Aditya Roy Kapur, and Arjun Kapoor are driving youngsters to adorn themselves. While diamond prices have stabilised after recent volatility, Motiwala noted a 4% uptrend for higher cartage of 4 and above. The supply of rough diamonds has also become tight and is expected to ease as demand picks up, supporting the overall market recovery.
As reported by The Hindu BusinessLine, innovation in traditional items such as chains and kada (bangles) has been eye-catching, with the liking for diamond jewellery among men growing steadily. Modern men are increasingly adopting items such as lightweight chains, studs, rugged cuffs, and rings for everyday professional and casual styling. Tehmasp Printer, CEO of International Gemological Institute, highlighted that while IGI jewellery certification has been gender neutral, there has been a notable increase in men's jewellery certification driven by changing fashion preferences and greater adoption of diamond and gold jewellery among men.
