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Cello World Ltd is an Indian consumer products company incorporated in 2018, converted to a public limited company in 2023. It is a leading brand in the Indian consumerware market, offering products in consumer houseware, writing instruments and stationery, and moulded furniture categories. The company operates 13 manufacturing facilities across India and is establishing a glassware facility in Rajasthan. Cello offers 15,841 SKUs across its product categories, including plastic and rubber products, glassware, steel items, kitchen appliances, cookware, cleaning supplies, and bathroom accessories. The company launched its glassware and opalware business in 2017, writing instruments under the Unomax brand in 2019, and cleaning aids under the Kleeno sub-brand. Cello World Ltd is planning an Initial Public Offer to raise Rs 1750 Crores through an Offer for Sale.
In the news
The Quarter story
The two most recent quarterly results, compared side-by-side.
Cello World shows strong digital and core product growth, but faces headwinds in overall revenue and operating margins.
Online revenue share grew from 10.4% to 16.3% from Q1 FY26 to Q1 FY27 — digital channels are gaining strong traction.
Total revenue dropped from ₹587.4 Cr to ₹526.7 Cr from Q2 FY26 to Q1 FY27 — overall demand is softening.
Writing instruments revenue share rose from 13.9% to 21.2% from Q1 FY26 to Q1 FY27 — core product line is expanding faster than the rest of the business.
EBIT margin slipped from 20.4% to 18.1% from Q1 FY26 to Q1 FY27 — operational profitability is facing sustained pressure.
Gross profit margin rebounded from 49.6% to 52.4% from Q3 FY26 to Q1 FY27 — pricing power and cost control are stabilizing.
Employee costs rose from ₹60.4 Cr to ₹68.0 Cr from Q1 FY26 to Q1 FY27 — rising headcount expenses are weighing on margins.
Other operating expenses fell from ₹116.1 Cr to ₹108.9 Cr from Q1 FY26 to Q1 FY27 — disciplined spending is protecting the bottom line.
Export revenue share fell from 8.4% to 7.3% from Q1 FY26 to Q1 FY27 — overseas sales are losing ground.
Consumerware gross margin recovered from 50.9% to 55.0% from Q4 FY26 to Q1 FY27 — flagship segment is regaining profitability.
Furniture segment gross margin declined from 40.9% to 39.5% from Q1 FY26 to Q1 FY27 — input costs are squeezing this division.