According to reports from Business Standard, India is among SAP's fastest-growing markets globally and has the potential to emerge as a 'first mover' in the AI race, said APAC President Verena Siow. Speaking to PTI in an interview, Siow emphasized that the company views India through a broader lens beyond its customer base and revenue growth, given the country's large partner ecosystem, technology talent, and role as an innovation hub. SAP's largest labs operation outside Germany is India, with significant work around AI and data being driven from Bengaluru, as reported by Business Standard. Siow noted that India is a huge talent powerhouse and an innovation hub for SAP, not just in APAC but also globally, with tremendous potential and talent pool beyond just market perspective.
As reported by Business Standard, artificial intelligence will be the next major growth lever for SAP's business in India, driven by customers' appetite for innovation and willingness to leapfrog other markets. Siow noted that Indian customers and customers globally are increasingly looking to move AI initiatives from pilots and experimentation to production and execution, with a sharper focus on measurable business outcomes and returns on investment. The company is working with organizations on workforce preparation for AI transition, recognizing that many companies feel not all employees may be ready to leverage the latest AI technologies. Many Indian customers and customers globally are looking to move from pilot to production for AI, moving beyond just experimenting to execution, with the hunger of customers, their interest and motivation to leapfrog as a business differentiator.
According to Business Standard, India is a huge talent powerhouse and an innovation hub for SAP, with the country serving as one of SAP's largest ecosystems. Siow highlighted that many partners here are leveraging SAP's AI capabilities, and the company is focusing on enabling employees on AI skills and being future-ready. The APAC President noted that many customers are very keen to be the first to try out any new innovations that SAP is bringing to the market, with lots of potential for future growth in India. India is also one of SAP's largest ecosystems, with many partners working with the company's AI capabilities, demonstrating the country's strong innovation culture and readiness to adopt new technologies.
As reported by Business Standard, India can become a showcase for SAP's vision of an 'autonomous enterprise economy', aided by the country's skills, diversity, and enthusiasm for adopting new technologies. SAP envisions autonomous enterprise as the future of business, where people set direction and AI executes, with governance at every step. Siow believes that when she took on the role as APAC President in July, she had a vision of how APAC can be even bigger, better, and bolder, and how to bring the SAP 'Autonomous Enterprise' to APAC and India. As SAP enables and partners very closely with customers to become autonomous enterprise, they are actually creating a network and an autonomous enterprise economy, with India in a great position to showcase this vision. She added that India's skills, diversity and rich technology ecosystem can make the country a showcase for SAP's vision of an autonomous enterprise economy in the APAC region, leveraging the country's strengths in innovation and customer readiness for new technologies.
