OpenAI is significantly expanding its advertising platform with new AI-powered features designed to enhance user-business interactions and streamline advertiser campaign management. According to reports from Essential Business Intelligence, these enhancements enable users to ask questions about products or services, share preferences, and explore relevant information before deciding to visit business websites. The platform now includes AI assistance within Ads Manager to help generate advertising copy and imagery based on advertiser landing pages and campaign objectives. As reported by Trending Topics, the Ads Manager plugin allows advertisers to create, update and analyze campaigns using simple text prompts, converting websites or advertising briefs into complete campaigns with performance analysis and recommendations. The latest updates also include AI-assisted creative tools that provide suggested copy and imagery based on campaign landing pages and objectives, with advertisers retaining control to review or revise the generated material before using it in campaigns.
OpenAI is testing Sponsored Agents in ChatGPT, allowing users to start conversations with business-sponsored agents after clicking advertisements. As reported by Essential Business Intelligence, this feature is currently being tested with select advertisers in the United States. According to Trending Topics, the feature works by allowing users to ask questions about products or services, share their preferences and explore relevant information before deciding whether to visit a business website. OpenAI confirms that conversations with Sponsored Agents will be clearly labelled and remain separate from ChatGPT's independent responses and the user's original conversation. The company illustrates the concept with a dining table example, where a shopper can ask questions about fit, seating capacity, and care instructions before following a link to the business's website. For users, this can make it easier to understand whether a product or service is the right fit, while businesses gain opportunities to help interested customers explore their offerings through personalized conversations.
The updated platform introduces several AI-powered capabilities for advertisers. As reported by Essential Business Intelligence, businesses can now use natural-language prompts through ChatGPT's Ads Manager to create, update and analyze campaigns. The tools can convert websites or advertising briefs into advertising campaigns and provide performance-based recommendations. Additionally, advertisers gain access to AI-powered text customization that adapts existing headlines and descriptions to better match conversation context and automatically translates ad copy into users' preferred languages. Advertisers can review and edit the AI-generated material before using it in their campaigns, with the system suggesting copy and images based on landing pages and campaign objectives. OpenAI is also launching the ability to opt into AI-powered text customization, which automatically adapts an advertiser's existing headlines and descriptions to better fit the context of a conversation.
OpenAI is expanding its platform connectivity through strategic partnerships with major technology companies. According to Essential Business Intelligence, HubSpot users can now connect their ChatGPT Ads accounts, create campaigns, track performance, and follow up on leads within the CRM platform. The integration can use relevant HubSpot data to support these activities, with businesses using HubSpot able to connect a ChatGPT Ads account, build campaigns, monitor results and follow up with leads without leaving the platform. Meanwhile, US-based Shopify merchants can utilize the ChatGPT Ads app to create and manage campaigns, with their products already integrated through Shopify Catalog. As reported by Trending Topics, the Shopify app allows merchants to create and manage ChatGPT campaigns through a new app in the Shopify App Store, with ads going live right away because products are already connected via the Shopify catalog. The Shopify app will expand internationally from September 23 in markets where ChatGPT Ads are available, with participating merchants' products already connected through Shopify Catalog allowing businesses to begin advertising and tracking campaign performance without separately uploading their inventory.
OpenAI has significantly expanded ChatGPT Ads internationally, with the platform now available in 31 European markets including Germany, Austria, France, Italy, Spain and the Netherlands. According to Trending Topics, ads launched in Europe at the end of August, with ads shown only to users of the free version and low-cost Go plan, while paid Plus, Pro, Business and Enterprise plans remain ad-free. The company relied on non-personalized ads based on conversation topic, approximate location, device type, time of day and language for the European launch. OpenAI first introduced ads in ChatGPT in the United States in February 2026, with Britain becoming the first European market in June, followed by Mexico, Brazil, Japan and South Korea. The ad business has already reached an annualized revenue run rate of $1 billion in under 200 days, though independent analyses show mixed results with click-through rates around 0.91 percent. Businesses interested in the platform can register through the ChatGPT Ads website, with eligible companies also able to begin through ChatGPT Ads integrations for Shopify or HubSpot.
