India has emerged as core to Anthropic's global strategy, serving not only as a market for AI products but also as a critical source of insights and innovation, according to Irina Ghose, managing director of India at Anthropic. Speaking at the Global Fintech Fest 2026, Ghose emphasized that 'India is very core to everything that we're building across from here, not just for what we serve for the people who are consuming here but also what we learn from here, create the playbook and ensure that it's serving the rest of the global good as well'. This strategic importance reflects India's unique position in the global AI ecosystem, with the country's diverse talent pool and rapid adoption rates providing valuable insights for Anthropic's global expansion plans.
Companies adopting artificial intelligence should measure not only efficiency gains but also whether the capacity created is being used to drive innovation and growth, according to Irine Ghose, managing director of India at Anthropic. As reported by NDTV Profit, organisations that are ahead in AI adoption are focusing on two outcomes: the efficiency created in existing operations and how the resulting capacity can be used to pursue new areas of growth. Ghose emphasized that 'Efficiency is bringing in headroom for capacity for innovation' and companies should identify 'those big rocks or the large moonshots' they want to pursue and track progress against milestones that can drive growth.
Indian developers have surprised Anthropic with their high levels of 'tech intensity' and willingness to experiment with new AI models and features, according to Ghose's interaction at Global Fintech Fest 2026. She noted that 'They are forever experimenting and we've always found that as soon as any model, any feature, any point of view comes across from us, they're the first ones who are kind of taking any of these in their hands and giving us feedback'. This ingenuity and experimentation speed allows companies to respond faster to the rapid pace of AI model evolution, with Ghose highlighting that 'Their ingenuity and willingness to experiment are also allowing companies to respond faster to the rapid pace at which AI models are evolving'. The growing importance of India comes as enterprise adoption of AI is moving beyond the experimentation phase, with companies increasingly deploying AI in areas where it can make a 'material difference'.
As reported by NDTV Profit, AI is becoming more embedded in business processes, reducing the need for employees to interact directly with the technology. Ghose explained that 'As long as you think of AI as something which is doing outside of you, there's still a little level of a gap and a friction'. As AI becomes embedded in workflows, users may increasingly focus on the result rather than the technology producing it. She used financial reconciliation as an example, where a person reviewing a month's reconciliation could see only the completed outcome, while the underlying work and required logs are generated as part of the process. A data analyst could similarly focus on the insights produced rather than how the work moves from a presentation deck to the final outcome. 'Only the outcome matters,' Ghose emphasized.
On data localization and privacy, Ghose acknowledged that the need to have data reside within national boundaries has been an industry requirement. AI deployments must incorporate security, privacy and appropriate governance, with Ghose stating that 'For us in Anthropic frankly, we consider safety and capability, two sides of the same coin'. The company emphasizes working with customers, regulators and the broader ecosystem to ensure appropriate data handling and compliance with local requirements. This approach reflects the growing importance of data sovereignty and privacy considerations in the global AI market.
