Unicommerce eSolutions shares surged as much as 4.2% to hit an intraday high of ₹90.49 on the NSE on Thursday, August 20, following the announcement of its expanded partnership with Urban Company's Middle East arm. The stock was trading 2.71% higher at ₹89.18 per equity share at around 11:15 AM, building on the previous day's close of ₹86.83. The stock has gained 3% over the month but remains 25% down year-to-date. While the stock hit a 52-week high of ₹155.80 on September 4, 2025, it touched a year's low of ₹78.51 on March 30, 2026.
Urban Company's West Asia arm has extended its strategic partnership with Unicommerce, one of India's leading AI-powered e-commerce enablement SaaS platforms. According to the latest regulatory filing, this collaboration has been expanded to power e-commerce operations across The Kingdom of Saudi Arabia and The United Arab Emirates. The partnership leverages Unicommerce's flagship platform, Uniware, to manage inventory and fulfilment operations that support Urban Company's at-home service ecosystem. The partnership builds on a successful relationship between the two companies in India, where Urban Company uses Unicommerce's technology to manage its e-commerce operations. As reported by Business Standard, the collaboration marks another milestone in Unicommerce's growing presence across West Asia, where it has built a robust commerce ecosystem through integrations with leading regional marketplaces, logistics providers, ERP systems and payment platforms.
The expanded partnership brings region-specific capabilities including Arabic-compatible invoices and shipping labels, tax compliance and integrations with regional marketplaces, logistics providers, ERP systems and payment platforms. As reported by Business Standard, the platform will help maintain real-time visibility of inventory and intelligently route orders for service kits and consumables to ensure reliable deliveries to service professionals across the region. Uniware will serve as the central platform to power Urban Company's supply chain, helping improve stock accuracy, enabling faster replenishment of products and coordinating fulfilment across locations. The system is positioned as the central system tying together the coordinated supply chain of products, tools and consumables that every service depends on. Every Urban Company service—from beauty and wellness to home cleaning and appliance maintenance—depends on a well-coordinated supply chain of products, tools and consumables, according to Unicommerce.
Kapil Makhija, Managing Director & CEO of Unicommerce, commented on the partnership: "As brands expand into new markets, they need technology that scales seamlessly while simplifying operational complexity. We are pleased to extend our partnership with Urban Company to Saudi Arabia and the UAE, supporting their international growth journey. Our focus is to help businesses automate complex backend operations so they can concentrate on delivering great customer experiences." Through the expanded partnership, Urban Company will create a more connected operations backbone as it scales across the region's fastest-growing digital markets, as stated by Unicommerce in the filing. Nitesh Agarwal, SVP - Middle East at Urban Company, stated: "The Middle East is an important growth market for us, and operational excellence is key to delivering a reliable experience for our customers. Having seen the value of Unicommerce's platform in India, we are pleased to extend our partnership to serve customers across Middle East's fastest-growing markets. Uniware will help us simplify our operations and build a scalable fulfilment backbone for our growing business."
Urban Company shares rose as much as 1.9% to hit the session's peak of ₹150.70 per equity share on August 20, compared with the previous session's closing price of ₹147.83. At the time of writing, the stock was trading at ₹148.71 per unit, up by 0.60%. The stock has climbed 5% in the past week and 11% over the month, though it remains 25% down year-to-date. While the shares reached a 52-week high of ₹201.18 on September 22, 2025, they hit a year's low of ₹100.70 on March 4, 2026.
