Snitch has made its first major move into women's fashion by acquiring Berrylush, marking a significant expansion beyond its successful menswear operations. The acquisition, while financial terms were not disclosed, represents a strategic shortcut to enter the women's fashion segment rather than building a new brand from scratch. As reported by Mango People News, Berrylush will continue to operate under its own brand name but will leverage Snitch's capabilities across product development, technology, supply chain, marketing and omnichannel retail. The companies are calling this the 'BERRYLUSH 2.0' phase, focused on faster product innovation, better customer experience, expanded omnichannel presence and stronger long-term growth.
When Snitch founder Siddharth Dungarwal appeared on Shark Tank India Season 2, he secured an unprecedented all-Shark investment deal. The men's fashion brand raised ₹1.5 crore for 1.5 percent equity, with all five Sharks deciding to invest together. At the time, the company was valued at ₹100 crore, representing a significant milestone for the direct-to-consumer fashion startup. According to reports from ET Now, this was one of the few businesses that convinced every Shark to participate in the investment round.
The television appearance provided Snitch with nationwide visibility, leading to increased online orders and continued offline store expansion. The company's growth strategy focused on designing, manufacturing and launching fresh collections quickly, allowing it to react to changing trends without accumulating unsold inventory. As reported by Mango People News, Snitch refreshes its catalogue constantly, with the brand claiming to drop 200+ styles and new collections at a pace that rivals global fast-fashion players. This model has enabled the company to maintain profitability while scaling operations, distinguishing it from many fashion startups that depend heavily on discounts.
In June 2025, Snitch raised nearly $40 million (₹340 crore) from investors, valuing the company at approximately ₹2,500 crore. This represents a valuation increase of about 25 times from its Shark Tank valuation. According to Mango People News, by FY26, Snitch's operating revenue had grown to around ₹900 crore, with the company raising approximately ₹278 crore in 2025 to fuel expansion. The growth story shows remarkable consistency, with revenue jumping from ₹44 crore in FY22 to ₹120 crore in FY23, ₹243 crore in FY24, ₹506 crore in FY25 and around ₹900 crore in FY26.
The Berrylush acquisition represents Snitch's explicit ambition to become a multi-brand fashion house rather than a single-label menswear company. As reported by Mango People News, the company has the financial flexibility to invest in new categories, physical retail and brand-building without over-leveraging the core business. However, this expansion comes with risks, as many D2C brands have tried to expand into new categories only to find that management attention gets diluted and unit economics suffer. The challenge will be integrating Berrylush successfully while maintaining focus on the core menswear business that funded the expansion.
