Anjali Sardana, a 23-year-old graduate from Georgetown University, launched Pronto on April 1, 2025, after identifying gaps in India's largely informal domestic-services market. According to reports from Mint, Sardana began developing the idea while studying at Georgetown University, examining India's informal labour market and the difficulties households and workers face in reliably finding each other. The startup entered a market that was already attracting technology companies and investors, with Snabbit emerging publicly earlier, while Urban Company was also exploring the instant house-help category.
Pronto began with a single hub in Gurugram handling approximately 170 bookings per day and has achieved remarkable growth within months. As reported by Mint, by early 2026, the startup was handling more than 18,000 daily bookings and had expanded to Delhi NCR, Bengaluru, Mumbai, Hyderabad and Chennai. The platform connects households with background-verified professionals for everyday services including laundry, kitchen and bathroom cleaning, mopping and ironing, with many services delivered in about 10 minutes through a network of local hubs.
According to Tracxn data reported by Mint, Pronto's latest recorded valuation stood at around $202 million (nearly ₹2,000 crore) by early July 2026. The company's rapid expansion has increased its headcount to around 676 employees recorded by May 2026. Pronto launched after raising a $2 million seed round from Bain Capital, subsequently raising $11 million in 2025 to build its model and expand operations. In March 2026, the company raised $25 million in a Series B round led by Epiq Capital, with participation from Glade Brook Capital, General Catalyst and Bain Capital Ventures. It raised another roughly $20.2 million extension in May.
As reported by Mint, Pronto recruits, verifies and trains workers before assigning them structured shifts, with a large part of the workforce comprising women trained as service professionals. The platform seeks to create more structured employment opportunities in a sector that has traditionally operated informally. Customers can book same-day or recurring visits through the app, with the company's underlying approach potentially extending beyond household services to India's wider informal workforce, including workers in small manufacturing and services.
According to Mint, Sardana sees Pronto's model as potentially extending beyond household services, believing the underlying approach could eventually be applied to India's wider informal workforce. For now, the startup remains focused on domestic services as it expands across Indian cities. The startup's journey from a single Gurugram hub handling 170 bookings a day to more than 18,000 daily bookings has made Sardana one of the younger founders to attract significant investor attention in India's growing home-services sector.
