OpenAI is planning its most significant ChatGPT overhaul to date, transforming the platform into a comprehensive 'superapp' featuring AI agents, coding tools, and third-party services. According to reports from the Financial Times, this redesign is specifically aimed at boosting revenue ahead of a potential stock market listing. The changes represent a broader reorganisation at OpenAI as the company shifts resources to target lucrative enterprise clients while intensifying competition with rival Anthropic. The report is based on insights from numerous current and former employees, although Reuters has yet to independently verify the information.
The overhaul will significantly enhance OpenAI's coding product Codex, giving it greater prominence and resources within the platform. As reported by the Financial Times, citing more than a dozen current and former employees, the changes are set to roll out in the coming weeks, initially appearing as updates to ChatGPT's website and mobile applications. Most Codex users are paying customers, while 2 million businesses account for about 40% of OpenAI's revenue, with the company expecting this share to rise to 50% by year-end. The enterprise focus reflects OpenAI's strategic pivot toward higher-value corporate clients who can generate substantial recurring revenue streams, with the company also under pressure to improve profitability and scale operations as competition intensifies in the AI sector.
To drive adoption of the new features, OpenAI is redesigning ChatGPT's interface with new prompts and features that steer users toward higher-value services, including partner platforms such as Canva and Booking.com, which are expected to receive greater visibility within the app. According to the Financial Times report, these enhancements include integration with services such as Canva and Booking.com. The revamped ChatGPT is expected to shift from a simple conversational chatbot to a task-oriented AI assistant capable of performing complex actions such as coding, workflow automation, and integration with external apps and services. Central to the remodeling is a stronger emphasis on AI agents — systems capable of carrying out tasks on behalf of users across both personal and professional contexts — as well as Codex, OpenAI's AI assistant for coding. The company views Codex as a key part of its monetisation strategy, since the majority of its users already subscribe to paid subscriptions.
The timing of these platform enhancements aligns with OpenAI's preparation for a confidential U.S. IPO filing in the coming weeks, as reported by Reuters in May. However, CEO Sam Altman has indicated the company is not focused on timing and will proceed with public listing when it makes strategic sense. According to The Wall Street Journal, OpenAI is reportedly preparing for a potential September stock market debut, collaborating with investment banks Goldman Sachs and Morgan Stanley to draft its initial public offering prospectus. The redesign represents OpenAI's strategic approach to maximize revenue potential before entering the public markets, positioning the company for optimal valuation in the competitive AI landscape.
The planned overhaul comes as ChatGPT continues to grow rapidly, surpassing 900 million weekly active users and 50 million paying subscribers. OpenAI's long-term ambition, according to the report, is to make ChatGPT its primary consumer platform by consolidating a range of AI-powered services into one unified experience. Rather than treating ChatGPT as a standalone chatbot, the company is seeing it as a springboard to revenue-generating products and services. According to internal discussions cited in the report, OpenAI is also prioritising the development of systems capable of understanding user intent and providing assistance across multiple tasks with minimal prompting, as the company works toward its goal of becoming the primary destination for AI-powered services in the consumer market.
