Omnichannel menswear brand KISAH has successfully raised ₹35.9 crore in its first institutional funding round, led by Fireside Ventures, at a post-money valuation of ₹211 crore. According to media reports, the company plans to deploy the capital primarily towards expanding its retail network, alongside investments in supply chain, warehousing, technology and backend infrastructure. With 12 stores currently operational, KISAH is targeting a network of 100 outlets as it strengthens its offline presence. As cofounder Yash Sarawagi explained, "We are learning retail right now. We've had very good positive early signs for us. The idea is that we are using this money to create our playbooks, and then the retail expansion is something which should be funded by franchisees."
The Kolkata-based brand reported ₹65 crore in revenue for FY26 and expects to cross ₹100 crore in FY27 while maintaining profitability. According to company reports, retail is expected to become a larger contributor to revenue in FY27, accounting for 25-30% of the business. The offline segment is projected to grow four to five times during the year, while D2C currently contributes around 20% of overall business. KISAH entered offline retail in 2025 with its Kolkata Gariahat store, which generated around ₹45-50 lakh during its initial partial year and subsequently reached approximately ₹70 lakh in annual sales. The company's first flagship store in Bengaluru's Indiranagar opened in September 2025, followed by a Hyderabad outlet at Sarath City in November 2025.
KISAH now operates 12 stores across India including locations in Bengaluru, Kolkata, Hyderabad, Mumbai and Visakhapatnam. The brand plans to deepen its presence in Bengaluru while exploring markets such as Jaipur and Visakhapatnam for further expansion. Founder Yash Sarawagi explained that the shift from online-only to physical retail came after customers sought opportunities to see products and assess fabrics and craftsmanship in person, moving to an offline-first model that wasn't just a strategy but an answer to customer demands. The company's portfolio spans contemporary ethnic and occasion wear, targeting wedding guests and consumers beyond the traditional groom segment, with products positioned at prices below those of traditional offline brands.
Before its institutional funding round, KISAH had raised around ₹10 crore from angel investors, including Sagar Daryani, founder of Wow! Momo, and Apoor Salarpuria of the Salarpuria Group. The brand sells through platforms such as Myntra, Amazon, AJIO and Nykaa, with its products having an average selling price of around ₹4,000 on Myntra, compared with approximately ₹1,000 for the platform's broader ethnicwear category. Marketplaces account for the bulk of its online sales, while international markets contribute approximately 8-10% of revenue, with the US serving as its primary overseas market. Over the next 12-18 months, KISAH plans to integrate its online and offline operations to build an omnichannel shopping experience, with longer-term plans to reach around 100 stores and ₹500 crore in revenue before diversifying into broader categories.
