Influence360 has officially launched what it claims to be the first AI and data-driven Web3 KOL platform with comprehensive global coverage. Founded by industry veterans Dejan Horvat and Laura Toma, the platform introduces a comprehensive infrastructure layer for the growing Web3 creator economy, addressing industry gaps in trust, payment security, and campaign attribution. The platform enables projects to discover KOLs across 10+ languages and key platforms including X, YouTube, TikTok, and Telegram, while featuring AI-powered optimization, smart contract escrow, and real-time performance tracking capabilities that allow transparent payments and clear attribution at a global scale. As per Influence360, the platform is now open to Web3 projects looking to run structured campaigns, KOLs seeking reliable partnerships, agencies managing creator rosters, and affiliate marketing partners focused on performance-driven growth. The platform is accessible at influence360.io.
For its launch, Influence360 released The State of Web3 Influencer Marketing 2026, based on survey responses from 143 Web3 KOLs across seven global regions. As reported by the company, the research reveals a financially active ecosystem where more than half of KOLs earn between $1,000 and $5,000 per campaign, with experienced KOLs exceeding that range. The study highlights a persistent trust gap, with only 35% of KOLs reporting that they have been paid by every project they have worked with. The findings also confirm that Web3 influencer marketing is already a repeat-driven and increasingly professionalized channel, with 97% of KOLs surveyed having worked with the same projects multiple times. According to founder and CEO Dejan Horvat, "Web3 influencer marketing already moves serious budgets, but the infrastructure around it still feels too basic for the level the market has reached."
The research confirms that Web3 influencer marketing is becoming increasingly professionalized, with 97% of KOLs surveyed having worked with the same projects multiple times. According to the findings, most creators evaluate factors such as team transparency, investor backing, and project credibility before accepting collaborations. However, the lack of structured tooling, reliable payments, and performance attribution continues to limit efficiency and scale in the market. Influence360's platform is designed to address these challenges through its data-driven discovery and secure payment infrastructure, providing the measurable performance metrics that creators and brands have been seeking. As per Influence360, the platform aims to "turn every campaign into data, showing which creators deliver value, what content works, and how to optimize spend over time."
Influence360 extends its infrastructure to Web3 agencies and talent managers through a permission-based system. As reported by the company, influencers can grant agencies custom access levels covering campaign applications to payment handling, while agencies manage their full roster from a single account. Agencies can apply to campaigns on behalf of creators, set their own pricing on top of influencer rates, and earn a share of platform fees from influencers they bring on, for life. This structure is part of the platform's broader referral program, which will expand to include a dedicated affiliate marketing feature focused on performance-based campaigns. The platform is built by a team with extensive experience in Web3 influencer marketing and campaign execution through their previous work at Innovion, where co-founders Dejan Horvat and Laura Toma have collaborated with leading blockchain projects and KOL networks across multiple regions over the last 9 years.
Influence360 is built by a team with extensive experience in Web3 influencer marketing and campaign execution through their previous work at Innovion. According to founder and CEO Dejan Horvat, the platform aims to bring trust, structure, and measurable performance to Web3 marketing by turning every campaign into data. The platform's roadmap includes advanced analytics, UGC campaign infrastructure, and automation features, positioning itself as a long-term growth engine for Web3 marketing where campaigns are continuously measured and improved. The company has outlined an expansion roadmap that includes advanced analytics, UGC campaign infrastructure, and automation features, creating an ecosystem that supports the entire Web3 influencer marketing value chain. The platform's launch represents a significant step forward in addressing the infrastructure challenges that have historically limited the growth and professionalization of Web3 influencer marketing.
