The beauty and personal care segment is experiencing rapid growth in the quick commerce space, with annualised sales approaching the $1 billion mark across major platforms. According to the first edition of Brand Index report by strategy consultant firm Redseer, this growth is driven by year-on-year growth of 90 per cent in the category. The leading categories driving this expansion include oral care, bath and body, and skincare products. As reported by The Times of India, India's beauty and personal care market is currently valued at around $23 billion and is projected to touch $40 billion by 2030, making it one of the country's fastest-growing consumer sectors.
An evaluation of over 1,500 BPC brands reveals significant market concentration patterns. As reported by Redseer, legacy brands still dominate two-thirds of the spending on quick commerce platforms. The market hierarchy shows the top 10 brands account for 25 per cent of category gross merchandise value, while the next 65 brands contribute another 50 per cent of the total spending. This distribution pattern indicates both established brand strength and emerging competitive dynamics in the sector.
Premiumisation has emerged as another key driver for quick commerce growth in the beauty and personal care segment. According to the Redseer report, premium and masstige products account for 59 per cent of BPC spending on quick commerce platforms. This shift toward higher-value products suggests consumers are increasingly willing to pay premium prices for quality personal care items, particularly through the convenience-focused quick commerce channel. As reported by The Times of India, bathroom shelves now resemble mini science labs, lined with retinol, niacinamide, ceramides, hyaluronic acid and sunscreens with ingredient lists straight out of chemistry textbooks.
The growth is being observed across major quick commerce platforms, with annualised sales approaching $1 billion at Blinkit, Zepto, and Swiggy Instamart. According to The Times of India, online channels are expected to account for 34-38% of all beauty spending by 2030, up from only 8% in FY2020. This dramatic shift reflects India's transition from traditional beauty products to science-backed skincare solutions, with consumers increasingly seeking advanced ingredients like retinol, niacinamide, and vitamin C through digital platforms.
