Oberoi Realty today announced the launch of Three Sixty North, an ultra-luxury development spread across 14.8 acres and located on Golf Course Extension Road, Sector 58, Gurugram. According to reports from Business Standard, the project draws inspiration from Three Sixty West in Mumbai and personifies Oberoi Realty's vision for the future of ultra-luxury living. The master-planned development will eventually comprise seven residential towers, landscape gardens, a state-of-the-art clubhouse and a wide range of thoughtfully curated amenities. Phase 1 offers residences ranging from approximately 5,500 sq. ft. to over 13,000 sq. ft. in saleable area, with configurations including 3 BHK + Studio, 4 BHK + Studio, Duplex, and Penthouse options. As per Oberoi Realty's exchange filing, the development is located on one of Gurugram's most established luxury residential corridors, envisioned to create a new landmark that adorns the skyline of the National Capital Region.
The project now targets ₹10,000 crore in total sales with units starting at ₹18 crore, representing a significant increase from the previously reported ₹16,000 crore revenue potential. Phase 1 will offer 832 units across 6 towers with residences ranging from approximately 5,500 sq. ft. to 13,000 sq. ft. in saleable area, with penthouse configurations spanning 13,000 sq. ft.. The development is launched at a basic selling price of ₹35,000 per sq ft, positioning Oberoi Realty at the absolute top of the luxury pyramid in Gurugram. The project's total revenue potential of ₹10,000 crore provides a multi-year sales funnel and likely boosts pre-sales guidance for FY27. According to the company, the project is targeted at entrepreneurs, business leaders, global Indians, and high-net-worth individuals seeking exclusive residential addresses in Gurugram.
This marks Oberoi Realty's strategic entry into the NCR market, moving from 100% Mumbai-centric revenue to NCR-diversified pipeline. The project directly competes with established NCR luxury giants like DLF on the Golf Course Extension corridor. The land acquisition cost of approximately ₹600 crore in Sector 58 already set a high entry barrier, validating the developer's confidence in NCR's wealth concentration. Gurugram's Golf Course Extension Road has emerged as the 'Billionaire's Row' of North India, seeing land price appreciations of nearly 40% in the last 24 months. The Indian luxury real estate sector has seen 25-30% growth in absorption in 2024-25, with high demand for units priced above ₹15 crore driven by corporate leaders and business families.
Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, stated that the company's entry into the NCR market marks an important milestone in their growth journey. As reported by Business Standard, Oberoi emphasized that over the last four decades, the company has established a strong track record of creating landmark addresses in Mumbai, guided by a steadfast commitment to design excellence, quality and customer experience. He believes Three Sixty North will resonate with discerning homeowners seeking expansive residences, privacy and a truly elevated living experience. According to Oberoi Realty's exchange filing, the company's entry into the NCR market marks an important milestone in their expansion strategy and reflects their long-term vision of building distinctive developments in India's leading markets. Following the announcement, shares of Oberoi Realty ended higher in Monday's trading session, closing at ₹1,758, up 0.47% from the previous close of ₹1,749.75. During the session, the stock touched an intraday high of ₹1,778.70, representing an intraday gain of approximately 1.65%.
