Real estate developer House of Abhinandan Lodha (HoABL) has announced plans to establish 40 boutique resorts under its hospitality business Miros over the next five years. According to reports from Mint, the company currently operates two resorts in Goa and is expected to have six properties by the end of the financial year. Most of the planned properties will have 18-20 rooms and fall into the luxury category, with the company also evaluating larger hotels in destinations where demand can support them.
The Miros brand is positioning itself in the experiential luxury segment rather than conventional hotel star ratings, as reported by Mint. The properties will target small, high-end experiential resorts where service, privacy and location are key propositions over physical specifications. The business is expected to compete with independent high-end chains like The Postcard Hotels & Resorts, which had 11 resorts in 2025 with plans to grow to 22 resorts by 2027-28. Miros expects room rates of ₹15,000-25,000 on average, depending on the destination.
The company has identified multiple locations for its expansion, according to Mint reports. New resorts are planned in the foothills of Matheran in Maharashtra and along the Konkan coast. Properties in Ayodhya and Alibaug are expected to open by the end of the financial year. The company currently has residential developments across Ayodhya, Goa, and the Konkan region, including Alibaug, Dapoli, Anjarle, and Neral in Maharashtra.
The company has not disclosed a separate investment corpus for the boutique resort business, with hospitality spending being incorporated into individual estate developments, as reported by Mint. Larger hotels could require investment of around ₹3-3.5 crore per room. The business will be scaled through multiple approaches, including operating their own properties and developing into a hotel management company after the initial 40 properties are established. The company's existing customer base of 10,000 customers is expected to provide initial demand, which is projected to double and eventually triple.
According to Spectra Hospitality's Navneet Nagpal, as reported by Mint, genuine experiential-luxury boutique inventory with sub-30 keys and ₹20,000-plus average room rates is only in the low thousands of keys nationally. India's leisure hotel supply has expanded nearly fourfold in 16 years, rising from 12,500 rooms in 2008 to 61,000 rooms in 2024. Leisure hotels accounted for about 30.5% of India's more than 200,000 branded and formalised hotel rooms in 2025, with the segment expected to grow further.
