Axis Mutual Fund has launched Shagun SIP, an industry-first digital systematic investment feature that enables investors to invest in Axis Gold Fund and Axis Silver Fund of Funds (FoF) in terms of grams. According to reports from Mint, in a regular SIP, investors commit a fixed rupee amount at a chosen frequency, while under Shagun SIP, investors select the quantity of gold or silver they want to accumulate, with the rupee amount changing based on the applicable metal price. The feature allows investors to accumulate up to 25 kg of gold and 50 kg of silver over a chosen period, with the platform now live on the fund house's website for immediate access. As per Axis Mutual Fund, Shagun SIP reflects their continued focus on developing simple, relevant and scalable investment solutions for a wide range of investors.
The precious metals market is experiencing significant volatility, with gold and silver ETFs falling nearly 8% on Monday as reported by The Economic Times. Gold prices have tanked ₹9,500 in 4 days while silver is down ₹7,700 in three sessions. The sell-off comes after US Federal Reserve Chair Kevin Warsh's comments raised expectations of higher interest rates, with markets now pricing in a 57% chance of a rate hike at the Fed's September meeting, up from 30% before Warsh's remarks. Higher interest rates tend to weigh on gold as they make holding the non-yielding asset less attractive. In the domestic market, MCX silver futures for September 2026 delivery were down ₹3,635 to ₹2,38,809 per kg, while gold futures for October 2026 delivery fell by ₹2,700 to ₹1,53,640 per 10 grams.
The Shagun SIP process operates in five steps as reported by Mint. Investors first choose either the Axis Gold Fund or Axis Silver Fund of Fund, then set their monthly gram target, pick a SIP date, and the price calculation uses T–6 pricing based on the applicable metal price six business days before the chosen SIP date. The underlying schemes invest in high-purity gold and silver at 99.5% and 99.9% purity respectively. Investors can set a rupee cap or floor to limit the amount debited when gold or silver prices change sharply, and the holdings accrue as mutual fund units rather than physical gold or silver. The feature provides a digital alternative to accumulating physical precious metals over time, addressing concerns around storage, security and purity.
As reported by Mint, Shagun SIP allows investors to make regular investments with purchases spread over time, shifting from fixed rupee amounts to dynamic pricing that changes with gold or silver prices. The feature places strong emphasis on goal-oriented investing for longer-term goals such as marriage, wealth preservation, or education, allowing investors to set targets corresponding to specific quantities of gold or silver over several years. For example, if an investor wants to accumulate an amount equivalent to approximately 5kg of gold over 10 years, Shagun SIP enables a dynamic systematic investment amount equivalent to grams. Investments are spread across different market levels, allowing investors to average their purchase cost over the investment period rather than investing at a single price, with investors able to track their progress through a cumulative grams running total and see the exact spot price used, rupee amount debited, mutual fund units allotted, and the date and time stamp of each transaction.
Manoj Kumar Jain of Prithvi Finmart provided technical analysis on the MCX, stating that gold has support at ₹1,55,000-1,53,350 and resistance at ₹1,57,500-1,58,850, while silver has support at ₹2,40,000-2,37,700 and resistance at ₹2,45,000-2,48,500. Jain advised traders to wait for some stability before taking fresh positions in gold and silver, while long-term investors could accumulate the metals in a staggered manner during the market fall. Boniface Noronha, Chief Digital Officer at Axis Mutual Fund, commented that gold and silver remain important asset classes for Indian investors, noting that Shagun SIP offers a fully digital, goal-based experience for investors looking to build gold and silver holdings systematically over the long term. As per Axis Mutual Fund, this move from static to dynamic pricing aligns investments more closely with actual metal prices over time, allowing investors to build their gold and silver exposure gram by gram without the challenges associated with physical ownership.
