Nippon India Mutual Fund has launched a new investor education campaign called 'Har Indian Investor' to build awareness and understanding around mutual fund investing. According to reports from The Hindu BusinessLine, the campaign aims to educate, inform and inculcate disciplined investments in mutual funds. The initiative specifically targets retail investors and seeks to instill confidence while they take their first step in investing, with the campaign identifying the need to have one family member in every household investing in mutual funds in the first phase.
The campaign addresses significant market penetration gaps in India's investment landscape. As reported by The Hindu BusinessLine, in India's population of 140 crore, there are about 12 crore demat accounts, of which only half (a little more than 6 crore) of the investors invest in mutual funds, despite mutual funds being far more organised and offering a disciplined approach to investing. The campaign also highlights that mutual funds offer a more systematic investment journey with simple tools like SIP as opposed to direct equity investments.
The campaign comes at a time when market regulator SEBI has pointed out that over 90 per cent of investors have lost money by investing in advanced instruments like Futures & Options (F&O), at a time when mutual funds were clocking news highs month on month. According to The Hindu BusinessLine, Nippon India Mutual Fund feels that the Har Indian Investor campaign is apt for every Indian who is looking at starting an investment journey, with the objective of encouraging every Indian to invest early taking advantage of the power of compounding over a long-term period.
The campaign has been rolled out across digital media and showcases individuals across professions with variable incomes, professions, and life stages, narrating why investing in mutual funds matters. As reported by The Hindu BusinessLine, Nippon India Mutual Fund chose Har Indian Investor as the campaign theme based on insights from the financial markets ecosystem, positioning the initiative as relevant for every Indian looking to start an investment journey.
