
Choice Institutional Equities has issued a buy rating on Intellect Design Arena with a target price of ₹1,250 in its research report dated May 09, 2026. According to the brokerage's analysis, the company remains in an investment-led transition phase as it continues to invest aggressively in research and development, AI capabilities, and the expansion of its eMACH.ai and Purple Fabric platforms. These strategic investments are currently weighing on margins but are considered critical for strengthening the company's product portfolio and positioning for larger platform-led deal wins.
As reported by Choice Institutional Equities, the company expects operating leverage and deal sizes to scale up meaningfully as monetisation of the platform ecosystem gradually improves. The brokerage has reduced its target multiple to 24x from 28x while maintaining the buy rating, factoring in the near-term investment phase and slower margin recovery. The revised target price of ₹1,250 is based on FY28E EPS, supported by strong long-term platform-led growth visibility.
According to the research report, Intellect Design Arena is making significant investments in R&D, AI capabilities and the expansion of its eMACH.ai and Purple Fabric platforms. These investments are viewed as essential for scaling up subscription-led revenues and strengthening the company's competitive position in the financial technology sector. The company's focus on platform-led growth is expected to drive meaningful improvements in both revenue scale and deal size over the medium to long term.