Zerodha CEO Nithin Kamath announced that women now account for over 30% of the broking platform's accounts, representing a significant increase from the 15-17% share before the pandemic. According to Kamath's post on X, this surge represents one of the biggest changes following COVID-19. The platform's data shows women now represent 23% of accounts across all markets, indicating the trend extends beyond Zerodha's user base.
The broader market has witnessed substantial growth in female investor participation, with women now managing ₹11.3 lakh crore in mutual fund assets under management (AUM) and contributing ₹3 lakh crore in gross inflows during FY26. As reported by Computer Age Management Services (CAMS), women account for 29% of live SIPs, demonstrating increasing preference for systematic, long-term investing. Nearly 75% of women investors are below 50 years of age, with sharp growth observed in the under-35 segment.
According to the 'Going Beyond the Box' report on women investors 2026, there is a clear evolution from participation to purposeful investing among female investors. Women are increasingly adopting diversified products and long-term wealth creation strategies, with equity remaining dominant while hybrid and solution-oriented funds are experiencing faster growth. The report indicates rising diversification and goal-based investing patterns among this demographic.
Zerodha has launched In Her Interest, a women-only offline, in-person meetup across cities to help women learn how to take control of their money. As reported by The Economic Times, Kamath noted that the turnout, engagement, and quality of conversations have been incredible. Despite India still having a long way to go in improving financial literacy among women, the trend shows encouraging signs of change across various age groups.
