NDTV Profit has launched 'Crypto Minutes', a dedicated segment aimed at simplifying the world of crypto and digital assets for Indian audiences. According to reports from NDTV, the new segment launched on 22nd June and airs every Monday to Friday at 10:30 AM and 3:30 PM on NDTV Profit. The segment has been developed in partnership with CoinSwitch, India's leading crypto investing and trading platform, to focus on building awareness, improving financial literacy and helping viewers understand the rapidly evolving digital asset ecosystem with greater clarity and context.
As reported by NDTV, Crypto Minutes will feature expert-led discussions, market insights and educational explainers designed to make crypto and digital assets easier to understand for both first-time investors and more informed market participants. The segment will cover a wide range of topics, from the fundamentals of crypto investing to key market trends, emerging developments, regulatory conversations and risk management principles. It aims to support new investors in understanding the asset class while also providing seasoned market participants with informed perspectives on developments shaping the crypto industry. With Crypto Minutes, NDTV Profit is creating a focused space for one of the most discussed and least understood areas of modern finance, bringing viewers clear explanations, informed perspectives and responsible conversations around digital assets.
According to NDTV, Mandeep Singh, Chief Revenue Officer at NDTV, stated that digital assets are now an important part of the larger financial conversation and that Crypto Minutes aims to bring clarity, context and credibility to a space that is often complex and fast-moving. The partnership combines NDTV Profit's trusted business journalism with deep domain expertise from CoinSwitch. Ashish Singhal, Co-founder and CEO of CoinSwitch, emphasized that crypto adoption in India is steadily maturing but awareness and education remain critical for responsible navigation of this emerging asset class. Through their partnership, the companies aim to simplify complex concepts, address common misconceptions, and provide credible, easy-to-understand insights that empower investors to make informed decisions.
As reported by NDTV, the segment has been created to separate fact from fiction, address common misconceptions and provide viewers with balanced, practical and easy-to-understand insights. The initiative addresses the need for credible and accessible information as digital assets become an increasingly relevant part of the global financial conversation. Through this partnership, the companies aim to simplify complex concepts, provide credible insights that empower investors to make informed decisions, and build financial literacy around crypto as it becomes increasingly relevant in the global financial ecosystem. As digital assets become increasingly relevant in the global financial ecosystem, building financial literacy around crypto is more important than ever.
