Digital lender Kissht is positioning itself for its next phase of growth by expanding beyond traditional lending into a comprehensive financial services company. According to reports from The Economic Times, the company has served more than 12 million customers and sees this scale as the foundation for building long-term relationships rather than one-time loan transactions. Founder & CEO Ranvir Singh emphasized that the company aims to help customers solve problems through credit while offering a broader range of financial products, including insurance and mutual funds alongside their core lending services. Speaking at the Global Fintech Fest, Singh noted that the goal is to turn this scale into a broader financial-services business, with the company's objective being to take care of a larger set of customer needs while loan remains the core offering.
The company has identified around 42 AI initiatives in areas expected to deliver tangible impact on profit and loss statements. As reported by The Economic Times, the most significant AI application is in underwriting, achieving a spike of around 20-30% in approval ratios compared to earlier levels. Singh noted that AI implementation is moving beyond credit decisions into customer service, collections, and software development, becoming less of an experimentation exercise and more of an operating necessity. The company is targeting 40% growth while maintaining focus on risk management and differentiation as competitive advantages. Singh emphasized that AI is becoming less of an experimentation exercise and more of an operating necessity, stating that if companies don't implement AI, they run the risk of becoming completely stale or not competitive as they move ahead.
The addition of Loan Against Property (LAP) has been a significant advantage for Kissht, with the company experiencing a four-fold increase in LAP business year-on-year and achieving a 7.7% share in total business turnover as of June 2025. According to The Economic Times, existing customers now contribute approximately 40% of total LAP business, providing a competitive advantage over lenders who must acquire every LAP customer from scratch. Singh highlighted that this diversification strategy leverages the company's existing customer base and data to improve risk assessment and create a differential lending proposition. The company's existing customers take between ₹1,800 crore and ₹2,000 crore of LAP every month, which Kissht had not been able to cater to earlier given that they didn't have the product. This advantage is crucial against lenders who have to acquire every LAP customer from scratch.
While Singh maintains that daily operations remain largely unchanged post-IPO, he acknowledges the increased responsibility and accountability that comes with public listing. As reported by The Economic Times, the company maintains its ambition to achieve 20% ROI while expanding its product suite. Singh's strategic focus is on becoming a financial services provider rather than India's largest lender, leveraging the scale built through deeper customer relationships, sharper risk assessment, secured lending, and increasingly embedded AI technology. Speaking at the Global Fintech Fest, Singh emphasized that the company is not here to create an organization for the next few years, but looking at the larger time horizon instead. His ambition is to build a technology-led secure lending model by combining an existing customer base with data and AI to improve risk assessment and create a differential lending proposition.
