According to reports from CoinDesk, Kylie Jenner's X account was reportedly hacked and used to promote a meme coin called kylie. The account, which has 39.5 million followers, first posted a casual message about trading before directing followers to a Pump.fun profile named cutekjenner. A second post carried the ticker and contract address, with the posts drawing roughly 50,000 and 33,000 views before deletion. Community accounts flagged the abrupt tone as a sign of compromise, with the deleted posts leaving a trail of imitators behind them.
As reported by CoinDesk, the token climbed to a $1.19 million market capitalization on PumpSwap, according to GeckoTerminal data. At press time, its market cap stood near $378,500, with $6.1 million in 24-hour trading volume. Liquidity now sits near $58,900, held by roughly 3,700 holders. The token experienced a 68% crash from its peak, demonstrating the volatile nature of meme coin promotions.
According to CoinDesk, traders have minted a cluster of rival Kylie-themed tokens on Solana, most of them worth very little. One rival kylie token, carrying the same profile image, reached a $1.04 million market cap on $6.72 million in trading volume. Others sit between $29,800 and $370,300, with none having traded for longer than seven hours at the time of writing. The playbook mirrors recent account takeovers, with attackers using the SpaceX and Starlink accounts in July to push SCATMAN, netting around $125,000.
As reported by CoinDesk, in late July, Robinhood CEO Vlad Tenev's account was compromised, and the attacker cleared roughly $1.2 million through Vladhood. The account hacks keep turning into meme coin rug pulls, with the deleted posts leaving a trail of imitators behind them. This pattern demonstrates the growing trend of social media account compromises being used for cryptocurrency pump-and-dump schemes.
