Fortune unveiled its inaugural Fortune Crypto 100 this week, naming Hyperliquid the leading decentralized finance (DeFi) platform and Bybit among the top centralized finance (CeFi) firms. According to Fortune's methodology, the ranking sorted more than 3,000 companies into 10 categories of 10 entries each, with a survey of over 200 crypto experts informing trust and reputation scores. The project modeled on Fortune's Fortune 500 franchise, where each entity could appear in only one category, with companies qualifying for several categories placed where they ranked highest. As reported by Fortune, the editorial team relied heavily on partner Inca Digital for empirical metrics, augmenting their data with surveys of over 200 crypto experts hand-picked by Fortune's editorial team to provide peer-informed perspective on subjective factors like trust and reputation.
In the DeFi category, Hyperliquid earned the top position after a year of measurable growth, with the perpetuals exchange recently cracking the top 10 by market capitalization and flipping Dogecoin (DOGE). As reported by Fortune, the platform's Assistance Fund has directed $1.16 billion in buybacks toward HYPE since launch, with growing institutional ETF demand supporting the token through 2026. In the centralized finance (CeFi) category, Bybit topped the list ahead of second-placed Binance, with the recognition highlighting the exchange's role in digital asset infrastructure and innovation. The final list also reflects an oversight in Fortune's first edition, noting that crypto market makers were left out and pledged to include them next time.
According to Fortune's announcement, Franklin Templeton led the TradFi category, Robinhood took fintech, and Andreessen Horowitz headed venture capital. Tether won the stablecoins category, Chainalysis topped crypto services, Mara led mining, and Bitcoin (BTC) ranked first among blockchains and protocols. BlackRock claimed the digital asset treasuries (DATs) and ETFs category, reflecting how Wall Street asset managers now hold most institutional crypto exposure. The highly competitive crypto services field includes analytics firm Chainalysis (No. 1) and payments firm MoonPay (No. 2).
As reported by BeInCrypto Markets data, HYPE traded at $56.65 at press time, up 2% in 24 hours, giving the token a $12.66 billion market cap and ranking 11th overall. The price remains below its June 2 all-time high of $75.48 after a 12.6% weekly pullback. According to recent market analysis, HYPE ran from $44 to an all-time high of $75.52 in six weeks (early May to June 3), as spot ETF launches from Bitwise and 21Shares drove over $130 million in inflows. The all-time high broke on June 2-3 as TD Securities published the first major bank report documenting Hyperliquid beating CME to oil price discovery, with Grayscale's HYPG ETF launching the same day.
The Fortune Crypto 100 scores combined on-chain activity and corporate financials with security infrastructure, regulatory track records, and global media footprint, though Fortune and Inca Digital declined to reveal metric weights citing competitive reasons. According to Adam Zarazinski, CEO of Inca Digital, the ranking represents "a higher benchmark for tracking the industry" that evaluates digital assets through data analysis rather than trends. A companion Crypto Innovators list also recognized 30 emerging firms across Asia-Pacific, Europe, Latin America, and Africa, with the result reflecting how performance before the 2027 edition may determine whether the Fortune Crypto 100 becomes an annual industry benchmark. As Fortune notes, the publication coincides with blockchain moving to the background as AI becomes the dominant story in finance, but crypto remains relevant as firms like Stripe and Mastercard rely on crypto rails for agentic commerce, while Robinhood and Binance embark on ambitious plans to tokenize global equities markets.
