Crypto market maker EchoTrade has achieved a significant milestone by supporting over 2,500 token launches since its founding in 2023. According to reports from crypto.news, the firm currently manages order books for more than 100 active projects across 90+ centralized and decentralized exchanges. The company has established itself as an official Liquidity Partner of major exchanges including MEXC, demonstrating its extensive market presence and operational capabilities in the competitive crypto trading landscape. The firm quotes two-sided markets for token projects across more than 90 exchanges, from Binance, Bybit and OKX to KuCoin, Gate.io and MEXC, with a trading desk that has some of the strictest entry requirements in the industry, accepting only around 5% of traders who apply.
As reported by crypto.news, EchoTrade has significantly expanded its operations on Binance Alpha, supporting more than 40 launches through the platform in recent months. The firm operates a dedicated department of traders who specialize in Binance Alpha launches and understand the specific on-chain market behavior during showcase periods. Binance Alpha serves as a section of Binance Wallet where the exchange showcases early-stage projects for approximately 24 hours with direct purchase capabilities through Quick Buy functionality. The desk is in daily contact with exchange listing teams, auditors, launchpads, tokenomics firms and marketing agencies, turning this network into a second business segment alongside market making.
According to crypto.news analysis, the current token launch market presents both challenges and opportunities for market makers. 84.7% of tokens that held their token generation event in 2025 now trade below their launch valuation, with a median drawdown of 71%, as reported by Memento Research. Exchanges have become increasingly selective, with memecoin listings falling from 196 in Q4 2024 to 41 in Q2 2026 across the ten largest centralized exchanges, while tokenized real-world assets now represent nearly one in five new listings in the first half of 2026. The bear market has reshaped the field, with competition among crypto market makers high and many firms changing their business models. Some moved into token audits, others into pure advisory services, while the largest players are expanding into ETFs, prediction markets and traditional trading.
As reported by crypto.news, EchoTrade has evolved beyond traditional market making to offer comprehensive launch advisory services covering exchange selection, token unlock schedules, and listing coordination. The firm's network of contacts includes exchange listing teams, auditors, launchpads, tokenomics firms, and marketing agencies. JRcryptex, co-founder of CryptoBLDRS, described EchoTrade as "the best Market Making services all round and in general amazing advisory, the only MM I refer projects to," while Rio Consultancy confirmed having "confidently referred them to numerous clients who've all had the same excellent experience." The advisory services help founders avoid paying for wrong services, wrong venues, or work that has to be redone later, making the launch as strong as possible with experienced partners handling each component.
According to crypto.news analysis, the crypto market making industry appears to be splitting into two segments: larger firms expanding into ETFs, prediction markets, and traditional trading, while smaller desks focus on audits or advisory services. The report suggests that 2026 rewards preparation more than any year before it, with competition lower but standards higher, as exchanges measure markets more closely and buyers check depth before purchasing. EchoTrade positions itself in the middle segment, combining a strong trading team, wide exchange network, and experience to advise founders before making expensive mistakes. The quieter market has benefits, with competition for attention lower than in 2024 and launch services costing noticeably less than at the peak. Most importantly, the people who join projects now are not chasing quick pumps, with communities built in quiet markets tending to stay with projects for the long term.
