Binance has extended its rewards campaign around Ripple USD (RLUSD) through September 11, offering one million XRP across four weekly distributions to eligible users. According to the exchange's updated announcement, the new campaign began at 00:00 UTC on August 14 and runs through September 11, with rewards distributed every Friday. The follow-on program started immediately after Binance's first RLUSD campaign ended on August 14, which offered $800,000 worth of XRP across four weekly distributions beginning July 17. The exchange is highlighting the pool's value based on the current market price of XRP, making this a significantly larger reward opportunity for participants.
To qualify for the rewards, users must maintain at least 0.01 RLUSD in an eligible Earn or Margin account and record at least $500 in average daily Margin or Futures trading volume. As reported by Binance, the trading volume can come from any supported pair as long as RLUSD is being used as collateral. Binance calculates rewards using each user's qualifying RLUSD balance and an effective annualized percentage rate determined for each weekly period, with the lowest RLUSD balance observed during hourly snapshots becoming the qualifying balance for that day. Eligible users are expected to hold RLUSD in balance (net assets) in any account categories on Binance, including Earn Account (RLUSD in Flexible Savings) and Margin Account (RLUSD as collateral in Cross Margin, Isolated Margin, or Portfolio Margin).
The first distribution under the new campaign is scheduled for August 21, followed by payments on August 28, September 4 and September 11. According to Binance, the one million XRP will be distributed through these four installments, with Binance determining the effective APR and XRP valuation for each period at the time of distribution. The prior campaign's effective APR started at 22.25% for the first week, then fell to 8.22%, 8.08% and 7.69% in subsequent distributions. The exchange will distribute the XRP weekly rewards to RLUSD holders every Friday, maintaining the same distribution schedule from the previous campaign.
The campaign comes as XRP faces mixed market sentiment, with XRP holding steady at $1.00, up 0.02% in the last 24 hours according to latest reports. While retail sentiment remains dull, on-chain activity shows signs of recovery with 49,929 active addresses recorded in a single 24-hour span, marking the highest activity level in over 2 months after earlier July activity had dropped near 2026 lows. According to Santiment, XRP negativity surged as the price failed to rally, with crowd commentary now at a 3-month bearish extreme across X, Reddit, Telegram, and other crypto channels. Despite the negative sentiment, the increased on-chain activity might serve as a counter-signal that bulls are watching for.
The campaign is not available globally, with Binance's current exclusion list including the U.S., UK, Canada, Japan and numerous European Economic Area jurisdictions. Users must also complete KYC and remain in an eligible jurisdiction. As reported by Binance, the geographic limits are particularly relevant for RLUSD because the exchange warns that unauthorized stablecoins face restrictions for EEA users under MiCA regulations.
