Wipro has appointed Kuldeep Sehrawat as director and head of marketing for India, according to reports from Livemint. Sehrawat announced the appointment on LinkedIn, stating he is moving to Wipro after more than eight years at IBM, where he held marketing leadership roles focused on business growth, demand generation and partner ecosystems. According to ETBrandEquity, Sehrawat brings around 17 years of experience across enterprise technology and consumer marketing to his new role.
At IBM India and South Asia, Sehrawat most recently served as head of marketing for growth and ecosystem, as reported by Livemint. His responsibilities included driving pipeline development, revenue growth and market expansion through partner-led initiatives, demand generation and integrated marketing campaigns. He joined IBM in August 2018 as an event marketing strategist for India and subsequently took on roles across performance marketing and ecosystem development. During his tenure, Sehrawat worked across digital campaigns, paid media, content, events, and partner marketing, aligning marketing initiatives with business objectives and supporting customer acquisition. In September 2025, he assumed responsibility for growth and ecosystem marketing, further expanding his leadership scope.
Before IBM, Sehrawat worked at Times Internet as national head of ET CIO and ET Edge IT and Fintech industry CXO programmes, according to Livemint. His career also includes stints at Wizcraft International Entertainment, Cheil India, Showcraft Marketing Services and Solutions-Digitas Integrated Marketing Services. At Cheil India, he worked on Samsung India's enterprise business, handling brand activation, integrated campaigns, product launches, trade shows, partner programmes and multi-city marketing initiatives. Sehrawat's LinkedIn profile lists the University of Delhi among his educational institutions, where he pursued his undergraduate studies from 2004 to 2007, and completed his master's in Advertisement, Media and Events from NIEM, Mumbai.
In his new role at Wipro, Sehrawat will lead marketing for the company's India business, drawing on experience across enterprise technology and consumer-facing brands, as reported by ET BrandEquity. His professional background spans strategic marketing, brand development, performance campaigns, and partner-led initiatives. His experience across B2B marketing, performance-led campaigns, events and partner ecosystems forms the professional background he brings to Wipro. His work at IBM involved strengthening engagement with clients and business partners, supporting customer acquisition, and aligning marketing initiatives with business objectives.
