Urban Company has filed a defamation and disparagement suit against Kent RO Systems in the Delhi High Court, alleging misleading advertisements targeting its Native water purifiers. According to the company's filing submitted under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, the case was heard on August 12, 2026, following Urban Company's petition filed on August 11, 2026. The matter involved Kent RO's advertising campaign featuring both direct advertisements and influencer-led social media content, built around what Urban Company describes as false and misleading claims about the two-year filter and service life features offered on its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers.
Following a detailed hearing, Kent RO told the Delhi High Court it would take down the specific advertisements at the center of the suit, and committed to not running any other advertising or promotional content making the same or similar claims about water purifiers offering a two-year filter life or two-year no-servicing feature in a manner that disparages Urban Company. The court directed Kent RO to remove the advertisements and related social media content within 15 days of the August 12 hearing. As noted in Urban Company's disclosure, the Delhi High Court passed its order on the same day as the hearing, but the order wasn't published on the court's website until August 22, 2026, which is why Urban Company's disclosure to the exchanges followed on August 23, 2026.
Urban Company Ltd is increasingly partnering with luxury beauty brands to attract consumers to higher-value services as competition intensifies in the fast-growing salon-at-home market. According to reports from The Economic Times, the Gurugram-based listed company has expanded its Salon Luxe offering with Japanese facials and, more recently, a line of Ayurvedic facials and solutions in partnership with luxury beauty and skincare brand Forest Essentials. The company has also partnered with premium Spanish cosmeceutical and skincare brand Casmara, French skincare and cosmetics brand Remy Laure, professional skincare brand 03, and premium Indian body and skincare brand Mintree.
Within its Salon Luxe offering, Urban Company charges ₹4,999-5,999 for Forest Essentials treatments, more than double the ₹2,000-2,400 price of its Japanese rituals and several times the starting price of its regular salon services, which begin at around ₹300-500. As reported by The Economic Times, CEO Abhiraj Singh Bhal said during the company's June-quarter earnings call on 31 July that this premium tier is building. The move is part of a broader shift in Urban Company's Beauty business towards a "mid to premium focus," which the company said has helped drive a resurgence in the category over the past six months.
According to latest reports, Urban Company's Q1 FY27 consolidated revenue from operations reached ₹528.34 crore, up 43.86% year-on-year, demonstrating strong demand across home and beauty services. However, the company reported a consolidated net loss of ₹92.12 crore in Q1 FY27, contrasting with a consolidated net profit of ₹6.94 crore in Q1 FY26. The bottom-line performance was significantly impacted by heavy investments in the InstaHelp quick-service vertical, which recorded a segment loss of ₹132 crore during Q1 FY27. The India Consumer Services segment (excluding InstaHelp) remained robustly profitable at ₹82 crore, suggesting stable underlying unit economics once investment spending normalizes.
