According to Business Standard reports, Tata Motors has emerged as the biggest market-share gainer among India's leading passenger vehicle makers in the first eight months of 2026, with its market share rising to 14.29% from 12.62% - the largest gain among the six leading manufacturers. The company's registrations jumped 37.2% to 494,370 vehicles during January-August 2026, significantly outpacing the overall passenger vehicle market's 21.2% growth. Non-EVs contributed about 70% of incremental volumes even as EV sales surged 85.5%, demonstrating the strength of Tata's conventional portfolio alongside its electric vehicle recovery.
As reported by PTI, Srivatsa expects September-December to be the industry's largest-ever quarter, with the current momentum continuing from the first quarter's exceptional performance. The industry had never before seen growth close to 46% year-on-year in quarter one, while EVs grew even faster at 77% year-on-year growth. However, he acknowledged that while percentage growth may moderate from the end of September due to base effects, actual sales numbers would still be extremely high. The strong outlook persists nearly a year after the government's GST 2.0 reforms came into effect on September 22, 2025.
According to PTI reports, the impact of GST rationalisation continues to support vehicle affordability, with electric vehicles attracting 5% GST while small cars saw rates reduced from 28% to 18%. Larger cars were rationalized to 40% GST without compensation cess. Srivatsa noted that new launches have expanded consumer choice, which is powering the festive season demand alongside the continued GST benefits. The company is set to raise prices in September, but Srivatsa expects this to have minimal impact on festive-season demand, with longer-term effects needing monitoring.
As reported by Business Standard, the company faces supply chain bottlenecks regarding cells imported from China that has impacted its Intra EV. Managing Director and CEO Girish Wagh explained that in-house capacity is not a challenge, but the cascading increase in demand for cells from China has created bottlenecks. "We have placed higher set of orders already around two months back. So, towards the end of this quarter, we should have the supplies completely debottlenecked from the perspective of the demand as we see," he stated. The increased demand stems from both Tata Motors' growing EV demand and China's own increased share of electric vehicles.
According to Business Standard data, Tata's EV registrations jumped 85.5% to 86,182 vehicles from 46,456 a year earlier, ahead of the electric PV market's 79.7% expansion. Tata's EV market share increased to 40.73% from 39.45% despite intensifying competition, with the recovery becoming more pronounced in recent months after slipping to around 37.6% in March-April before recovering to 42.54% in July and 43.74% in August. The shift has changed Tata's powertrain mix, with EVs accounting for 17.4% of registrations during January-August 2026, up from 12.9% a year earlier. This recovery positions Tata as the clear leader in India's electric vehicle segment amid growing competition from Mahindra and the entry of Maruti Suzuki and VinFast.
