Tata Cliq, the flagship e-commerce platform of Tata Group, is focusing on premium brands, luxury shopping, and franchising marquee international brands in India as the size and scope of the country's e-commerce business grow rapidly. According to reports from Mint, the company is betting on the upcoming India launch of the US premium athleisure brand Lululemon, expanding its luxury offerings, and introducing new categories such as supplements and other wellbeing products. CEO Gopal Asthana told Mint that the company will open stores for Lululemon and handle their e-commerce and D2C site, making them the only ones doing everything for the brand in the country.
Beyond premium fashion, Tata Cliq is also betting on luxury experiences to differentiate itself in an increasingly fragmented e-commerce market. As reported by Mint, the company recently hosted an online auction for watches priced upwards of ₹5 lakh, with bids reaching ₹64 lakh for a single timepiece. Watches, handbags and fashion accessories make up a significant share of sales on the luxury platform, though specific revenue figures were not disclosed. The platform exclusively retails the Swiss luxury watch retailer TimeVallée in India online, along with other leading brands including Cartier, Tissot, and Rado.
Despite the investment in luxury and premium brands, Tata Cliq operates at a loss. According to latest financials reported by Mint, Tata Unistore Ltd, which is the subsidiary of the company, reported total revenues of ₹296.32 crore in FY25, up more than 13% year on year, but its total losses stood at ₹314.32 crore, down more than 20% from ₹391.63 crore. Parent firm Tata Digital Private Ltd, which houses BigBasket, 1mg, and Croma, also reported losses of ₹4,610 crore in FY25 on consolidated annual revenues of ₹32,187.54 crore.
Tata Cliq is positioning itself around affluent consumers, curated offerings and premium experiences as India's e-commerce sector continues to battle for scale while offering deep discounts. According to a May report by brokerage ICICI Securities, India's e-commerce market is currently valued at around $70 billion and is expected to grow to $174-214 billion over the next three years, accounting for 13% of the country's retail market. However, Tata Cliq and its rival, Reliance Retail's Ajio, remain relatively small in the e-commerce industry compared to major players like Amazon, Flipkart, and Meesho.
