According to reports from Reuters and The Economic Times, Raymond Lifestyle expects Europe to account for roughly 25% of its exports within two years as the Indian apparel maker expands in the region to reduce reliance on the United States amid shifting trade policies. CEO Satyaki Ghosh stated that Europe will grow faster for the company, with recent meetings with new customers in Europe starting to bear fruit and trade deals potentially providing a 'double boom' to the business. The plan comes as Indian garment exporters reassess their dependence on the U.S. market after tariff-related disruptions and position for higher demand following India's trade deals with Britain and Europe.
As reported by Reuters, before US President Donald Trump's tariffs, the US accounted for 65% of Raymond's total exports, compared with 17% for Europe. Ghosh expects the US share to decline to 55%-60% while Europe's share rises to 20%-25% in two years. The United States remains India's biggest textile and apparel export market, accounting for just over a quarter of the country's total exports. This shift reflects the broader reassessment by Indian garment exporters of their dependence on the US market after tariff-related disruptions.
According to Reuters and The Economic Times, European inquiries have risen by double digits following trade deal announcements, with about 30% converting into orders - especially from the United Kingdom - and more in the pipeline. Raymond has already added fresh customers in Poland, Germany and France, with the company owning brands such as Park Avenue and ColorPlus and counting clients including JCPenney and Charles Tyrwhitt. The United States is India's biggest textile and apparel export market, accounting for just over a quarter of the country's total exports.
As reported by Reuters, to meet rising orders from Europe, Raymond is stepping up production at its Ethiopia plant, with its Andhra Pradesh plant in southern India set to more than triple production lines to 10 over the next two years. Exports made up a fifth of its revenue in fiscal 2026, highlighting the company's export-dependent business model. The expanded capacity will support the company's growth strategy in the European market.
According to government data reported by Reuters and The Economic Times, India's total textile and apparel exports to European countries among its 10 largest markets rose 9% to ₹69,445 crores ($7.29 billion) in 2025-26, the first fiscal year after Trump's announcements of 'reciprocal tariffs', while exports to the United States fell 7%. This shift reflects the broader reassessment by Indian garment exporters of their dependence on the US market after tariff-related disruptions, with the company positioning itself to capitalize on the growing European demand.
