Pramara Promotions witnessed a notable rise of over 2% in its share price during the trading session on Monday, February 23, following the announcement of a strategic licensing and manufacturing agreement with Sega Corporation, a renowned Japanese entertainment company. According to reports from Mint, this collaboration presents a significant opportunity for Pramara Promotions as it embarks on the manufacture and launch of licensed Sega products tailored for the Indian retail market. As per HT Digital Streams Limited, this agreement reflects the company's continued focus on strengthening their licensed portfolio and enhancing domestic manufacturing capabilities.
As part of the initial phase, four licensed products will be introduced under the 'Crayon Shinchan' edition. These products will be manufactured locally in India, utilizing original molds owned by Sega. As reported by Mint, the relocation of these molds from Sega's supplier in China to India will not only support domestic production but also strengthen local manufacturing capabilities. The partnership paves the way for the potential phased introduction of more licensed Sega products in India, contingent on mutual agreements and favorable market conditions.
Rohit Lamba, Chairman & Managing Director of Pramara Promotions, emphasized the strategic significance of this collaboration, stating that this agreement reflects their continued focus on strengthening their licensed portfolio and enhancing domestic manufacturing capabilities. According to HT Digital Streams Limited, Lamba believes this collaboration supports their long-term strategic direction in character-driven consumer products. The agreement has been successfully established as part of their regular business operations, with no involvement from any Promoters, Promoter Group, or Group Companies in this arrangement.
Sega Corporation brings a wealth of experience and a strong market presence, with a valuation of approximately USD 3.2 billion (group level, as of February 2026). According to reports from Mint, the company is celebrated for its extensive portfolio of beloved entertainment franchises and licensed characters, providing a robust foundation for growth in the Indian market. The company's strong market position and extensive experience in the entertainment industry make it an ideal partner for Pramara Promotions' expansion into licensed consumer products.
Pramara Promotions share price opened at ₹360 apiece on the NSE and touched an intraday high of ₹367.85 apiece, with an intraday low of ₹353 per share. As reported by Mint, the stock, characterized by relatively low volumes, has been consolidating near its all-time high levels over the past couple of months. According to Rajesh Bhosale, Equity Technical and Derivative Analyst at Angel One, the key support of this consolidation is placed around ₹340, and a decisive breakout above ₹375 may pave the way for a move towards ₹400.
