According to reports from Moneycontrol, Page Industries, the maker of Jockey brand products, is experiencing muted sales volume growth for some time now. The company's premiumisation strategy appears to be reaching its limits, with growth rates failing to meet expectations despite ongoing efforts to improve performance through increased investments and marketing activities.
To address the growth challenges, Page Industries is stepping up investments and marketing activities to improve growth rates, as reported by Moneycontrol. This strategic pivot reflects the company's recognition that its current premiumisation approach may not be delivering the desired results in the competitive market environment.
The company's Jockey brand products continue to be a key part of its portfolio, though the recent performance data suggests that the premiumisation strategy may need to be re-evaluated. Page Industries is actively working to identify and implement new strategies to restore growth momentum in its core business segments.
