Shukra Bullions reported a standalone net profit of ₹0.02 crore for the quarter ended March 2026, marking a significant turnaround from the net loss of ₹0.03 crore recorded in the corresponding quarter of the previous year. According to Business Standard, the company's sales declined 18.52% to ₹0.88 crore in Q4 FY26 compared to ₹1.08 crore in Q4 FY25. However, the company demonstrated strong annual performance with full-year net profit rising 25% to ₹0.05 crore for FY26 against ₹0.04 crore in FY25. Sales for the full year increased 3.85% to ₹1.62 crore compared to ₹1.56 crore in the previous year, with operating profit margin improving to 4.55% from 1.85% in the previous year.
NDTV Profit has launched The Hook, a new show examining advertising, marketing, brands, creators, culture, technology and the fast-changing business of influence. According to reports from NDTV, the show will be anchored by Alex Mathew and Aayush Ailawadi, who will decode the ideas, campaigns and brand moves that break through in an economy where attention is scarce, consumers are restless, and every scroll is already a marketplace.
The launch at Goafest was marked by a special session titled 'All About Ads: The Hook Between Attention, Emotion and Recall'. As reported by NDTV, the discussion was led by Rahul Kanwal, CEO and Editor-in-Chief, NDTV, with Alex Mathew, Associate Executive Editor, NDTV Profit, bringing together influential industry voices including Darshana Shah, Seasoned Marketing Professional; Rana Barua, Group Chief Executive Officer, Havas India, Southeast Asia and North Asia (Japan and South Korea); Rohit Kapoor, Chief Executive Officer, Swiggy; and Sam Balsara, Chairman, Madison World. The session explored what it takes for ideas to cut through clutter and stay with audiences in a highly competitive attention landscape.
According to NDTV, The Hook marks a contemporary return to a space NDTV owned, with All About Ads being one of Indian television's most recognised shows on advertising and marketing. The show carries that legacy forward for a new marketing age — one shaped by reels, algorithms, creators, AI, data, culture and consumers who decide in seconds whether a brand deserves their attention. The word of advertising has changed dramatically, with every creator being a media channel, every platform a storefront, every consumer a data point, and every campaign judged almost instantly.
As reported by NDTV, unlike conventional studio conversations, The Hook goes where marketing actually happens — inside agency war rooms, brand offices, creator spaces, campaign shoots, live events, activations and consumer environments. The show brings together CMOs, brand leaders, creative thinkers, media planners, digital disruptors, influencers, content creators, technology leaders and platform voices. The show will start streaming soon as a fortnightly digital-first show with a television episode on NDTV Profit, amplified across NDTV's digital and social platforms through short-form clips and select deep dives.
The broader discussion at Goafest 2026 highlighted television's continued relevance despite changing consumption patterns. Avinash Pandey, Secretary General, IBDF, emphasized that television in India still reaches nearly 900 million viewers across 190 million TV homes, with penetration growing around 6% annually and expected to add over 100 million homes by 2028. According to NDTV, Akshay Agrawal from Sony Pictures Networks India noted that television still delivers massive scale, high watch-time, and strong credibility, but broadcasters must evolve from passive reach to participative engagement. The industry is moving toward interactive content, social amplification, and co-created viewer experiences, with measurement shifting from GRPs to ROI and business outcomes.
