Mobavenue Global Holdings, a wholly owned subsidiary of Mobavenue AI Tech (MATL), has officially commenced operations in the United States through Mobavenue LLC. According to latest reports, this strategic move marks a significant milestone in the company's international expansion, targeting the world's largest digital advertising market to diversify its global revenue base and strengthen its international footprint. The company will deploy an asset-light, platform-led model leveraging its AI-native A3 framework to serve advertisers, enterprises, and agencies across awareness, acquisition, and activation phases. The expansion strengthens MATL's presence across key global markets, adding the US to its existing footprint spanning ASEAN, Latin America and the UK.
As part of this expansion, the company has appointed Eric Lind as Country Head - United States to lead business operations and market expansion. Lind brings more than 20 years of experience across AdTech and consumer growth platforms, having previously held leadership roles at Adikteev, REMERGE, and Top Inc.. The United States digital advertising market is projected to reach $413 billion in 2026, with an expected growth rate of 14.2% year over year. This growth is driven by advertisers worldwide increasing spending on artificial intelligence, programmatic advertising and data-driven media buying, presenting significant opportunities for MATL's AI-native technology platforms.
The company's U.S. operations will utilize a platform-led, asset-light operating model that combines proprietary technology platforms with local market expertise. MATL plans to offer AI-powered solutions across digital advertising, programmatic media and consumer growth, serving advertisers, publishers, agencies and enterprises. The company positions itself as an AI-powered consumer growth company that helps brands connect with high-intent consumers across the marketing funnel. Its proprietary A3 framework—Awareness, Acquisition and Activation— is designed to deliver outcome-led digital growth for clients across sectors including e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail. The company currently works with more than 150 brands, ranging from publicly listed enterprises to digital-first businesses.
