LT Foods Ltd launched DAAWAT Saffron Basmati Rice, a limited-edition product described as the first of its kind in the basmati category. According to The Hindu BusinessLine, the rice is grown on farms fed by the Chenab River and infused with saffron sourced from Jammu & Kashmir. The company announced this launch on March 17, 2026, positioning it as a "Collector's Basmati" designed for consumers who demand the finest culinary experience. The product is exclusively available through an expression of interest on its website.
As reported by The Hindu BusinessLine, Ritesh Arora, CEO – India Business & Far East at LT Foods, said the launch was aimed at strengthening the company's premium portfolio and creating value at the high end of the basmati market. Speaking on the launch, he stated that this introduction is a strategic step in strengthening the company's premium portfolio and emphasized that the product reinforces DAAWAT's leadership by combining authenticity, product excellence, and exclusivity, setting new category benchmarks for premium basmati worldwide.
According to the company, cultivation follows pesticide-free, traditional methods, and each grain is hand-selected. Every pack includes vacuum-sealed saffron-infused rice, a handcrafted jute storage bag, a personalised note from the farmer with a certified pack number, and curated cooking instructions. The product is presented as a rare and collectable offering, designed as a luxury experience for culinary connoisseurs. The highlight is the infusion of the finest saffron, which is sourced exclusively from Jammu & Kashmir (J&K).
LT Foods reported consolidated revenue of approximately ₹8,773 crore for FY25, with a five-year revenue CAGR of 16 per cent and a PAT CAGR of 21 per cent. As reported by The Hindu BusinessLine, the company operates with an integrated "Farm to Fork" approach and distributes across more than 80 countries. Its flagship brands include Daawat in India and Royal in North America.
At afternoon trading on Tuesday, LT Foods shares were up 0.69 per cent at ₹386.25 on the NSE, giving the company a total market capitalisation of approximately ₹13,412 crore. According to The Hindu BusinessLine, the stock has gained over 13 per cent in the past year but remains roughly 9 per cent lower on a one-month basis.
