Amazon India has announced the expansion of its premium beauty selection with over 100 new brands set to launch in 2026, positioning itself as India's largest online beauty store. According to Amazon India, the platform now serves the largest number of beauty shoppers in the country with its beauty customer base continuing to grow in double digits year-over-year. Leading brands joining the platform include Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche Posay, Biodance, Eucerin, Paula's Choice, Riifs, Anessa and more. The expansion will also include Japanese, Australian, French beauty and Middle Eastern fragrance brands like Kokebana, Mystiqare, Goat Soaps, KANS, One Leaf and others, as reported by Amazon India.
Premium beauty demand is experiencing significant growth across multiple categories, with premium beauty growing 50% year-over-year according to Amazon India. K-beauty and French pharmacy brands have nearly doubled year-over-year, while middle eastern fragrances including Rasasi, Ahmed Al Maghribi, Arabiyat and Lattafa have grown nearly 3X YoY. Emerging segments are scaling even faster, with D2C haircare brands growing over 2.5X and premium men's grooming growing over 2.5X YoY. As reported by Amazon India, over 50% of this demand comes from Tier 2 and Tier 3 cities such as Thrissur, Dehradun, Patiala, Guwahati and Kolhapur, indicating that premium beauty aspiration is penetrating deep across Bharat. The platform is also seeing strong momentum in premium men's grooming with multi-groomers, all-in-one grooming kits and body groomers all experiencing significant growth.
Amazon India is introducing AI-powered shopping tools to help customers discover and buy products more confidently. According to Amazon India, Rufus, Amazon's generative AI-powered shopping assistant, helps customers compare ingredients and discover personalised product recommendations. Customers can ask questions like 'What's the best premium moisturiser for dry, sensitive skin?' or 'Meri skin ke liye best premium serum kaun sa hai?' The platform also features Amazon Lens AI for visual discovery, allowing customers to find products by uploading images, along with Virtual Try-On and SkinCare Advisor to help customers make more informed beauty choices based on their individual preferences and concerns. As reported by Siddharth Bhagat, Director Beauty, Amazon India, the platform is focused on offering vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience.
The global cosmetic packaging market is experiencing significant expansion, with Mordor Intelligence projecting growth from USD 31.68 billion in 2026 to USD 40.33 billion by 2031, registering a CAGR of 4.95% during the forecast period. According to Mordor Intelligence, Asia-Pacific holds the largest market share at 42.55%, driven by increasing demand for eco-friendly, aesthetically appealing, and functional packaging solutions. Cosmetic manufacturers are increasingly investing in recyclable plastics, glass containers, refillable dispensers, and lightweight packaging designs to strengthen brand positioning and meet environmental regulations. The evolving purchasing behavior of online beauty consumers is further supporting the expansion of the cosmetic packaging industry worldwide, with brands increasingly redesigning secondary packaging to align with automated warehouse systems and improving order processing efficiency through standardized pack sizes and smart labeling features.
