ITC Ltd has successfully completed the acquisition of the remaining stake in Sproutlife Foods Private Ltd for approximately ₹645 crore, completing its ownership transition and bringing its total investment to around ₹900 crore. According to ITC's latest regulatory disclosure filed on September 28, 2026, the acquisition involved purchasing 13,445 equity shares of Sproutlife through a secondary purchase, with confirmation received at 8:05 p.m. on the same day. Following the completion, Sproutlife has become a wholly owned subsidiary of ITC with effect from September 28, 2026. The company disclosed that it acquired 13,445 equity shares of ₹10 each through a secondary purchase, with the total cost estimated at approximately ₹645 crore, paid in cash. This transaction represents the final step in ITC's strategic expansion of its foods portfolio with newer consumer brands.
The acquisition significantly expanded ITC's shareholding in the new-age foods company from 47.5% to 100%. As reported by ITC's regulatory filing, this strategic move aligns with ITC's broader strategy to expand its future-ready portfolio in the foods segment. The ownership transition followed a structured timeline, with ITC's stake in Yoga Bar's parent company evolving from an associate holding of 44.74% in early 2024 to 47.5% by March 2025, and finally to 100% full ownership on September 28, 2026. The transaction was not classified as a related-party transaction and did not require any government or regulatory approvals, streamlining the acquisition process. ITC first entered the business in May 2023, when it purchased a 39.42% stake for ₹175 crore, subsequently raising its holding to around 47.5% before acquiring the balance 52.5% stake in the latest transaction.
Sproutlife has demonstrated exceptional growth momentum with its FY26 turnover reaching ₹452 crore, representing a significant increase from ₹200 crore in FY25. According to the company's regulatory filing, this represents a 126% year-on-year growth in revenue, with the company's revenue having stood at ₹108 crore in FY24. The company operates exclusively in India and is incorporated on February 13, 2015. With ITC now holding 100% control, it can fully integrate these operations into its broader FMCG distribution network, potentially accelerating the transition from digital-first sales to wider offline penetration. As per IndMoney's analysis, Yoga Bar's FY26 turnover of ₹452 crore amounts to about 0.5% of ITC's consolidated gross revenue and around 1.9% of its FMCG-Others segment revenue.
ITC's digital-first and organic portfolio, comprising Yoga Bar, 24 Mantra, Mother Sparsh and Prasuma & Meatigo, demonstrated strong growth momentum with 60% growth during FY26 and crossed an annual revenue run rate of ₹1,350 crore. According to ITC's FY26 directors' report, the company described Sproutlife as operating in the nutrition-led health-food space, with products across categories including bars, breakfast cereals, and expanding into plant-protein powder segment. Yoga Bar maintained momentum in bars, muesli and oats while expanding its protein range, with the company incorporated in February 2015 and operating as a digital-first business with online channels forming a significant part of its sales. The acquisition aligns with ITC's ITC Next strategy of building a future-ready portfolio, alongside its established businesses including cigarettes and branded packaged foods.
ITC is scaling up its fresh dairy operations in Eastern India to convert high volumes of loose-milk consumers in Bihar, West Bengal, and Jharkhand to branded value-added products. According to recent reports, the company is targeting an unbranded-to-branded transition in Bihar, where over 80% of dairy consumers traditionally purchase loose milk. To support this expansion, ITC has established seven processing plants across these states and works directly with around 33,300 dairy farmers through its Direct Farmer-Driven Procurement Network (Project Gomukh). The fresh dairy push seeks to replicate the successful branded curd transition observed in South India, focusing on value-added categories like lassi, paneer, and curd to support segment margins over the long run.
