According to reports from Business Standard, Himadri plans to significantly ramp up production at Birla Tyres, which resumed operations on May 29 last year. The company achieved a ₹126 crore top line in the first quarter of 2026-27 and expects the business to grow quarter-on-quarter. Currently, Birla Tyres operates with an installed capacity of around 400 tonnes per day, producing approximately 80-100 tonnes per day at present. As reported by Business Standard, Chairman and Managing Director Anurag Choudhary stated that the company is ramping up output every month and expects substantial revenue increases as utilisation improves. The company's immediate priority is to build customer confidence and establish its products in the market, with higher capacity utilisation, revenue, exports and profitability expected to follow.
As reported by Business Standard, the company is undergoing a strategic shift from its traditional truck and bus bias tyre business towards OTR (Off-the-Road) and OHT (Off-Highway Tyres) segments. The transition involves moving from cross-ply tyres to more specialised categories, with agriculture and mining identified as principal growth segments. According to Choudhary, this change in product mix will take around four years, during which the company will introduce approximately 400 new stock-keeping units to address specific customer requirements. The strategy aims to move Birla Tyres into higher-value and more specialised tyre categories with stronger demand in global markets. The company's focus is on building and banking on the trust which Birla has developed over the past four decades, taking forward this legacy of trust, confidence, and strength of tyre to a new level.
According to Business Standard, Himadri expects more than two-thirds of OTR and OHT tyre volumes produced in India to be exported to international markets. The company has already started exporting, initially targeting African markets and some countries in West Asia, while also developing opportunities in Europe and the US. As reported by Choudhary, the company aspire to export more than 70% of its production to global markets for agriculture and mining tyres. The international footprint is expected to expand substantially over the next five years as production ramps up. The company is building a robust international distribution network as exports will be central to this strategy, with volumes currently small because production is still at an early stage of rampup.
According to Business Standard, Himadri has set a target of scaling up its revenue from the tyre business alone to around ₹3,000 crore over the next few years. Birla Tyres generated revenue of ₹187 crore in 2025-26 and posted revenue of ₹126 crore in the first quarter (April-June/Q1) of 2026-27. The company expects to take capacity utilisation from the current 15-20% to 100% over the next four years. Choudhary emphasised that the company's current market share remains small due to recent production restart but emphasised building a meaningful position over the next five years rather than chasing immediate market share.
According to Business Standard, Himadri is simultaneously investing in modernising the Birla Tyres plant through automation, machinery upgrades, and new equipment. The company is also evaluating the use of artificial intelligence (AI) in manufacturing, with implementation expected to form part of the company's three- to four-year technology road map. Choudhary acknowledged that the company's current market share remains small due to recent production restart but emphasised building a meaningful position over the next five years rather than chasing immediate market share. The company is working on a lot of new technology and plans are afoot to integrate AI into the manufacturing process.
