Gulf Oil Lubricants India Limited announced the launch of its new B2B brand campaign, 'Dream Beyond. Do Beyond', on June 15, 2026, according to reports from Business Standard. The campaign is specifically designed to strengthen relationships with stakeholders across the industrial, infrastructure, and OEM segments of the company's business operations. The initiative represents a strategic shift in how Gulf approaches its market positioning, moving beyond traditional product-centric messaging to emphasize comprehensive solutions partnerships.
Ravi Chawla, CEO & Managing Director of Gulf Oil Lubricants India Ltd, stated that Gulf's role extends far beyond contractual obligations, offering deep technical expertise and custom-built solutions. As per Business Standard, Chawla explained that the inspiration behind 'Dream Beyond. Do Beyond' comes from what is being witnessed across the country today: audacious businesses rewriting the rules, dreaming bigger, going global, while retaining their India-first sensibilities. Their appetite for growth demands partners who go beyond the conventional to enable it, and for those who dream beyond, Gulf is positioned as the partners who do beyond.
Abhijit Kulkarni, Chief Commercial Officer, highlighted the evolution of Gulf's approach, stating that their story today is no longer centred on products alone. According to Business Standard, Kulkarni emphasized that it is about building end-to-end partnerships that combine innovative solutions, local market understanding, technical support, and lifecycle expertise to deliver meaningful outcomes. The company is focused on helping customers operate more efficiently, adapt more quickly, and grow more sustainably. Dream Beyond. Do Beyond embodies this shift toward comprehensive partnerships that extend beyond conventional lubricant provision.
The campaign brings to life Gulf's role as one of India's leading private lubricant companies, powering large-scale endeavours, as reported by Business Standard. Aarthy Sridhar, Chief Marketing Officer, commented that what truly sets Gulf apart is their people, their commitment to understanding customers, building trusted relationships, and going the extra mile. For decades, Gulf has been enabling journeys of growth and progress, creating meaningful impact through the ambitions it helps bring to life. The campaign serves as a celebration of these stories and the role of their teams in helping customers chase greater possibilities.
Gulf Oil Lubricants India Limited (GOLIL), a part of the Hinduja Group and Gulf Oil International, is a prominent player in India's lubricant market, offering a comprehensive range of automotive and industrial lubricants with an extensive Pan India distribution network. As per Business Standard, the company serves over 50 OEMs, more than 1000 industrial, infrastructure, and institutional clients for its B2B segment, and also exports to over 25 countries. The company is also a leading manufacturer of the AdBlue® product range and holds a significant position in the 2-wheeler battery replacement market.
