The Gujarat Cooperative Milk Marketing Federation (GCMMF), Mother Dairy, and Amul have implemented a ₹2 per litre price increase for fresh pouch milk and liquid milk across major variants and pack sizes in India, effective from May 14, 2026. According to reports from Business Standard, this price revision affects all milk selling variants and packs nationwide. The increase translates to approximately 2.5-3.5 per cent per litre, which GCMMF stated is lower than average food inflation rates. The price hike is expected to have a ripple effect across the food industry, as reported by industry sources.
GCMMF attributed the price increase to substantial cost escalations across multiple operational areas. As reported by Business Standard, the company cited increases in cattle feed costs, milk packaging film expenses, and fuel prices during the year. Additionally, member unions have increased farmer's procurement price by ₹30 per kg fat, representing a 3.7 per cent increase over May 2025. The federation emphasized that this price hike represents only a partial pass-through of increased costs while maintaining balance between farmer welfare and consumer interests.
The price increase affects all major milk variants with specific rate changes across different categories. Full Cream (Gold) milk will increase from approximately ₹66 per litre to ₹68 per litre, while Toned Milk (Taaza) will rise from ₹54 per litre to ₹56 per litre. Double Toned (Live Lite) will increase from ₹48 per litre to ₹50 per litre. The pricing varies by city and fat content, with consumers experiencing uniform increases across all variants nationwide.
Both companies maintain high farmer revenue distribution rates as part of their operational philosophy. According to Business Standard, Mother Dairy passes on 75-80 per cent of milk sales realization towards farmers and milk procurement, supporting farmer livelihoods while ensuring consistent quality milk availability for consumers. Similarly, Amul as policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to milk producers. GCMMF stated that the price revision will help sustain remunerative milk prices for milk producers and encourage higher milk production.
This marks the first price increase for all three major dairy companies since May 2025, as reported by Business Standard. The companies emphasized that the revision is a strategic balance between operational cost management and maintaining competitive pricing in the dairy sector. The price increase reflects the challenging cost environment facing dairy cooperatives while ensuring continued support for farmer incomes and milk production sustainability. The move is described as a calculated balance between consumer affordability and farmer sustainability by industry sources.
