Private sector bank City Union Bank announced on Tuesday that it has signed cricketer Ravindra Jadeja as the primary Brand Ambassador for the bank. According to reports from The Hindu BusinessLine, the bank entered into an agreement on March 16, 2026, with Mr. Ravindrasinh Anirudhsinh Jadeja and Baseline Ventures (India) Private Limited for a period of two years.
The partnership aims to help the bank get associated with a personality who is 'synonymous with reliability and multifaceted excellence', as stated by City Union Bank. As reported by The Hindu BusinessLine, the bank expects this association to benefit customer acquisition and long-term customer engagement with the institution.
The shares of City Union Bank were trading flat at ₹242.35 on the BSE following the announcement, according to market data reported by The Hindu BusinessLine. This trading activity occurred on the day of the brand ambassador announcement.
