According to the latest disclosure, Capillary Technologies has released the audio recording of its Q1FY27 earnings conference call with analysts and investors on August 4, 2026. The call took place on Tuesday, August 4, 2026, allowing stakeholders to review management's commentary on the company's operational and financial results for the quarter. The disclosure was made in compliance with Regulation 30 read with Schedule III of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. Capillary Technologies submitted the details to both the Bombay Stock Exchange and the National Stock Exchange of India on August 4, 2026. The filing was processed by Company Secretary Gireddy Bhargavi Reddy and signed by the Company Secretary and Compliance Officer of Capillary Technologies India Limited.
According to reports from Business Standard, Capillary Technologies has acquired the CustomerGlu software platform and associated intellectual property through an asset purchase agreement with Marax AI, Inc., a Delaware-based gamification company. The acquisition was completed through Capillary and involves the transfer of the CustomerGlu platform and related intellectual property assets. This strategic move represents a significant expansion of Capillary's capabilities in the customer engagement and loyalty technology sector. The transaction was disclosed under SEBI Regulation 30 on August 4, 2026, executed through Capillary Pte Ltd and filed with both the Bombay Stock Exchange and the National Stock Exchange of India.
As reported by Business Standard, the acquisition enables Capillary to integrate CustomerGlu's interactive engagement layer with its AI core, creating a unified platform for next-generation loyalty solutions. The CustomerGlu platform, founded by Prateek Gupta, Raman Shrivastava, and Sumant Subrahmanya, uses generative AI to predict buying behavior and trigger gamified in-app actions that drive customer retention at scale. This integration allows enterprise brands to launch interactive UI experiences like challenges and streaks directly into their digital products in near real-time, bypassing heavy IT dependencies. The platform now leverages generative AI capabilities to enable marketers to deploy challenges and streaks directly into digital products without significant engineering bottlenecks.
According to Business Standard, the acquisition follows an eight-month AI-led transformation spearheaded by CEO Prateek Gupta, who leveraged AI to expand into new markets and scale the business. The transformation mirrors the efficiency that the CustomerGlu SDK brings to Capillary's enterprise clients globally. CustomerGlu was originally founded at Marax AI and is backed by notable investors including Techstars, Better Capital, Pentathlon Ventures, SmartStart, Ramakant Sharma (founder of Livspace), and Paradigm Shift Capital. Prateek Gupta, Co-Founder and CEO at CustomerGlu, noted that the future of loyalty lies at the intersection of intelligence and experience, citing the evolution from recurrent neural network-based churn prediction to AI-driven actioning as a key driver for the partnership.
As reported by Business Standard, the acquisition addresses a core challenge of IT dependencies that hinder marketing agility. According to Siddhant Jain, Chief Customer Officer at Capillary Technologies, the integration enables teams to launch and optimize digital experiences in real time, reinforcing the company's marketer-first commitment and providing brands with the speed to deliver interactive engagement at scale. Founded in 2012, Capillary Technologies supports over 100 loyalty programs in more than 46 countries and its software-as-a-service platform delivers loyalty experiences for more than 1.9 billion consumers globally. This strategic move positions Capillary to offer enhanced customer engagement solutions through the combined capabilities of its AI platform and the CustomerGlu interactive engagement layer.
