According to reports from Bajaj Auto, the company is preparing to introduce two new motorcycle brands in the 125cc to 250cc segment during the current financial year. The new brands will be positioned alongside the company's existing Pulsar range as part of its strategy to strengthen presence across different motorcycle categories. The announcement was made by Rakesh Sharma, Joint Managing Director of Bajaj Auto, following the company's second quarter results for FY2027. The strategy represents an expansion from the company's previously discussed plans to introduce two new brands focused on the 125cc segment, with the latest update extending the discussion into a wider displacement band. The two brands collectively will address different customer groups within the 125cc-250cc range rather than each offering motorcycles across the entire engine capacity range.
As reported by Bajaj Auto, the two new brands will collectively cover parts of the 125cc to 250cc motorcycle market and target different customer groups rather than each offering motorcycles across the entire engine capacity range. The company has not revealed the names or specifications of the upcoming motorcycles but confirmed that the brands will cater to buyers in both domestic and international markets. The strategy comes as Bajaj works to strengthen its position in the 125cc and 150cc-plus motorcycle segments, where it lost market share last year. According to Sharma, some existing models were nearing the end of their product life cycles, prompting the company to refresh its portfolio. The broader 125cc-250cc statement creates room for distinct propositions, though the distinction between commuter, sporty, touring or other types of motorcycles remains to be defined.
According to Bajaj Auto, the company has not announced launch dates, pricing or model details for the upcoming motorcycles. However, the products are expected to offer distinct propositions from the Pulsar range. The expanded strategy gives the company more opportunities to reach buyers with different requirements within the 125cc to 250cc segment. Recent launches and updates across the Pulsar range form part of the company's effort to refresh its portfolio, with the company introducing updated models in the 125cc, 150cc and higher-capacity categories. The Bajaj two-brand roadmap is meaningful because it widens the company's stated plans beyond a single 125cc focus, though the next useful information will be the actual brand and product reveal when buyers can assess concrete motorcycles rather than unnamed future propositions.
Bajaj also plans to sell the upcoming brands in international markets, making exports an important part of the expansion strategy. The company's overseas shipments rose 41% year-on-year to approximately 7.8 lakh vehicles in the second quarter of FY2027. Motorcycle demand was particularly strong in Africa and Latin America, with exports to Africa increasing 83% and shipments to Latin America, including Brazil, rising 44%. The launch of two new brands would give Bajaj Auto an opportunity to reach customers beyond its established Pulsar identity, though the challenge will be to differentiate the new products clearly enough to attract buyers while avoiding overlap with existing models. The Bajaj two-brand roadmap is intended for India and overseas markets, with the company planning to complement rather than replace its existing Pulsar portfolio.
The company's recent portfolio refresh has shown positive results, with recently introduced motorcycles accounting for 7% of its 125cc-plus portfolio in August, their contribution increasing to 26% in September and reaching 33% during the first 16 days of the festive period. Bajaj has introduced updated models in the 150cc and higher-capacity categories, with further upgrades planned for its Pulsar and Dominar motorcycles in the 160cc to 400cc segment. The success of the new brands will depend on pricing, product positioning and how effectively Bajaj responds to changing demand in India's competitive commuter and premium motorcycle markets. The Bajaj two-brand roadmap represents a strategic intention rather than proof of completed market-share recovery, with different brands allowing the company to address customer groups with different expectations while retaining Pulsar's role.
