Singapore and Bengaluru-based ADA, The Data and AI Experience Company, announced the completion of its acquisition of Algonomy, a leader in agentic decisioning for retail. According to the company announcement, the deal strengthens ADA's intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience. The acquisition was completed on July 30, 2026, extending ADA's reach to 34 combined markets across APAC, the US, MENA, and Europe. The combined organization will operate under the ADA brand worldwide while continuing to support Algonomy's existing products, customers, and technology teams.
Algonomy, founded 20 years ago, is trusted by over 400 leading brands globally for delivering autonomous, hyper-personalized customer experiences. As reported by ADA, the retail technology firm specializes in AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain across more than 20 countries. The company's platform understands customers and acts for them, with artificial intelligence agents driving real-time decisions to determine optimal pricing, offers, products, and messaging across all touchpoints. Its technology enables enterprises to analyze customer behavior and automate decisions across digital commerce and omnichannel retail operations.
Srinivas Gattamneni, CEO of ADA, stated that the company believes every customer touchpoint will be AI agent-driven and is building the world's most intelligent growth platform. According to the announcement, Algonomy CEO Atul Jalan emphasized that the acquisition provides a far bigger stage at the precise moment when decisioning shifts from advising to acting. After the acquisition, clients retain full access to both companies' products, solutions, and teams while gaining from the broader capabilities of the combined entity. The transaction reflects a broader evolution in enterprise artificial intelligence, where organizations are increasingly seeking platforms capable of making autonomous business decisions rather than simply generating recommendations.
The acquisition positions ADA within a rapidly expanding competitive landscape where enterprise software providers are investing heavily in intelligent automation and AI-powered customer engagement. Companies including Salesforce, Adobe, Microsoft, Google, and Amazon continue to enhance their platforms with AI agents, autonomous workflows, and real-time personalization capabilities. According to Gartner, AI agents are expected to become a significant component of digital business strategies as organizations move beyond predictive analytics toward autonomous execution. The combined platform enables enterprises to connect customer data with intelligent decision-making across multiple touchpoints, with AI agents evaluating context and determining personalized responses simultaneously across websites, mobile applications, email campaigns, retail channels, and digital commerce environments.
ADA operates as the Data and AI Experience Company, headquartered in Singapore and Malaysia, with a 1,300-strong team serving 1,500 clients across Retail, CPG, FSI, and other sectors. The company combines Artificial Intelligence Identity & Trust, AI-Powered Personalization & Commerce, and AI-Ready Data Stack Enablement Solutions. Algonomy focuses on automating decisioning across retail business lifecycles with AI-enabled solutions. The acquisition reflects growing demand for integrated AI ecosystems rather than disconnected point solutions, as organizations increasingly prefer platforms that combine customer data, predictive analytics, AI decisioning, automation, and omnichannel engagement into a unified architecture capable of supporting enterprise-scale digital transformation.
