Aditya Birla Health Insurance Company Ltd (ABHICL) is hopeful of increasing market shares in both retail and group segments this fiscal year, as reported by The Hindu BusinessLine. The health insurance joint venture currently holds the largest market share in the group segment in the standalone health insurance space, with an overall 16% market share in the SAHI space. According to CEO Mayank Bathwal, the company aims to grow faster than the industry and is focusing on digital platform partnerships to reach young customers. The health insurer, a collaboration between Aditya Birla Capital and Momentum Group of South Africa, is the largest in the group business in the SAHI space at present.
Aditya Birla Health Insurance Company Ltd (ABHICL) has launched Activ Yuva, a health insurance plan specifically targeting people aged 25-35 years, which has received an encouraging response since its launch a couple of months ago. As reported by Indiablooms, CEO Mayank Bathwal stated that the plan was developed after extensive market research to address the specific healthcare and wellness needs of younger consumers. The Activ Yuva policy offers unlimited sum insured through automatic reinstatement of coverage during the policy year and allows the sum insured to increase up to 11 times over 11 years through the "Yuva Credit" feature. The product provides outpatient (OPD) cover of up to five times, income protection during extended hospitalisation, worldwide maternity cover and an ON/OFF feature that enables policyholders travelling abroad to temporarily pause their policy while retaining continuity benefits.
CEO Mayank Bathwal revealed that less than 20% of young Indians are currently covered by health insurance, highlighting a significant market opportunity for the company's Activ Yuva plan. According to Indiablooms, Bathwal explained that if more members of young India get into insurance, then the insurance pool will become healthier. The prices can come down because they claim less. The seniors will benefit from that process. The company's long-term goal is to increase the share of young policyholders in the country's insurance pool, with Bathwal targeting 25% of the country's insurance pool to be comprised of youngsters. This represents a substantial increase from the current less than 15% of business in terms of number of policies coming from below the age of 35 for the industry, as reported by The Hindu BusinessLine.
Aditya Birla Health Insurance Company Ltd (ABHICL) has delivered impressive financial results, reporting a 50% year-on-year surge in gross written premium to ₹2,196 crore at the end of June. The health insurance joint venture also achieved a net profit of ₹18 crore compared to a loss of ₹28 crore in the previous period. In the last financial year, ABHICL posted a 29.38% year-on-year growth in gross direct premium underwritten. According to The Hindu BusinessLine, the company garnered a market share of 1.86% in the non-life insurance space in FY26 against 1.57% in FY25, as per data provided by the General Insurance Council. Aditya Birla Capital Limited (ABCL) recently reported strong financial performance for the quarter ended June 30, 2026, as noted in the latest reports.
To attract young customers, ABHICL is planning to have tie-ups with more digital platforms to reach out to more young customers, as stated by CEO Mayank Bathwal to The Hindu BusinessLine. The company is working with platforms where young people are already present, leveraging the fact that the young segment is very digital savvy. Bathwal noted that corporates also have a large young segment, and the company is very large in group business. The health insurer is focusing on platforms where Yuvas (young people) are already present, recognizing the digital-first approach of this demographic. According to Indiablooms, Bathwal emphasized that this product has actually been designed for the youth of the country, demonstrating the company's commitment to understanding and serving the specific needs of younger consumers.
