Punjab National Bank (PNB) has signed a three-year agreement with digital engagement platform GYFTR Ltd to build a dedicated rewards and offers channel for its credit card customers. According to reports from The Hindu BusinessLine, the partnership will design, build and operate a white-label digital platform featuring PNB's branding, allowing eligible credit card holders to access curated offers from participating consumer brands.
The platform is expected to cover categories including shopping, food delivery, entertainment, dining and travel. As reported by The Hindu BusinessLine, brands provisionally listed for the platform include Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino's, Myntra, Bata and PVR. The catalogue will be updated periodically in consultation with PNB, ensuring relevant and current offerings for cardholders.
GYFTR will supply the underlying technology, payment infrastructure and merchant integrations required to run the platform, handling the full customer journey from the PNB-branded interface through to redemption at participating brand outlets and websites. According to the press release, this comprehensive approach ensures seamless integration and customer experience across all touchpoints.
For PNB, the arrangement adds a digital engagement channel to its existing credit card operations. As reported by The Hindu BusinessLine, the public sector lender, headquartered in New Delhi, services customers nationally through both branch and digital banking channels. The partnership aims to create digital customer experiences that go beyond transactions and bring tangible value to bank customers, leveraging PNB's reach combined with GYFTR's brand network.
GYFTR, formerly known as LKP Finance Ltd, positions itself as a digital gifting and customer engagement platform, focusing on digital engagement with banks, fintechs and enterprises. According to the report, the PNB deal extends what the company describes as a growing portfolio of banking partnerships, although the specific names of other partner banks were not disclosed.
